Avtar Rajput

Senior Digital Marketer

Web Flynt Technologies • Temps plein

May 2023 - Aug 2025 • 2 yrs 3 mos

Driven Digital Marketer with expertise in managing end-to-end paid media campaigns and organic social presence. Proven track record of leveraging data-driven insights to optimize ROI and improve brand visibility across multiple platforms. Key Responsibilities & Achievements Paid Search & Social: Developed and managed high-performing Google Ads (Search & Display) and Meta Ads (Facebook/Instagram) campaigns, focusing on conversion tracking and budget optimization. Social Media Management: Orchestrated daily Facebook page operations, including content scheduling, community engagement, and growth strategies to increase organic reach. Creative Design: Produced professional-grade marketing collateral, social posts, and ad banners using Canva, ensuring consistent brand identity across all channels. Data & Tracking: Implemented and managed event tracking and conversion tags via Google Tag Manager (GTM) to ensure accurate data collection and attribution. Performance Analysis: Monitored key metrics (CTR, CPC, ROAS) to pivot strategies and provide actionable reporting for stakeholders. Technical Toolkit Advertising: Google Ads, Meta Ads Manager Analytics: Google Tag Manager, Google Analytics 4 Design: Canva Management: Meta Business Suite

Digital Marketer

Dwebsta Technologies • Temps plein

Oct 2020 - May 2023 • 2 yrs 7 mos

SEO & Organic Growth: Spearheaded comprehensive SEO audits and on-page optimizations, including keyword research and technical improvements. Successfully boosted organic traffic by implementing high-quality backlink strategies and optimizing content for search intent. Social Media Management: Managed end-to-end Facebook page operations, focusing on community engagement and brand consistency. Developed and executed content calendars that increased follower interaction and reach through a mix of organic posts and targeted Meta-friendly captions. Data Analysis: Monitored performance metrics using Google Analytics and Meta Business Suite to refine strategies, ensuring a high return on engagement and improved search engine rankings.

Digital Marketing Intern

TestingXperst • Temps plein

Oct 2019 - Dec 2019 • 2 mos

Keyword Research & Strategy: Conducted in-depth keyword research using tools like SEMrush and Ahrefs to identify high-volume, low-competition opportunities, contributing to a 15% increase in organic search visibility within three months. On-Page Optimization: Optimized meta titles, descriptions, and header tags across 50+ landing pages to improve click-through rates and ensure alignment with search intent. Content Optimization: Collaborated with the creative team to refresh legacy blog posts with updated SEO best practices, improving the average keyword ranking for core service terms. Technical SEO & Reporting: Monitored site health using Google Search Console and PageSpeed Insights, identifying and resolving crawl errors and broken links while providing weekly performance summaries to senior management.