Mohammad Awais

Instagram manager

Private Client (Hair Salon Business) • Freelance

Aug 2025 - Present • 9 mos

Managing and strategically growing a salon brand’s Instagram presence with a focus on long-term organic growth, audience engagement, and brand credibility. Key responsibilities include👇🏻👇🏻 Organic Audience Growth, Implementing safe, targeted growth strategies to attract relevant followers and expand the brand’s reach without violating platform guidelines. Content Coordination & Posting, Collaborating with salon stylists and management to plan, create, and schedule posts and reels that resonate with the audience and reinforce brand identity. SEO-Optimized Captions & Hashtag Research, Crafting captions and researching hashtags tailored to the salon industry to increase discoverability, engagement, and reach on Instagram. Engagement & Reach Optimization, Actively monitoring performance metrics, responding to audience interactions, and adjusting strategies to maximize engagement, reach, and follower retention. Instagram Ads Management, Running targeted Instagram ad campaigns to support organic growth, boost key posts, and increase brand awareness and conversions. Ongoing Performance Management, Continuously analyzing account performance, identifying growth opportunities, and applying data-driven strategies to ensure consistent improvement and long-term results. This is an ongoing engagement emphasizing sustainable growth, enhanced brand reputation, and measurable Instagram success through professional management and strategic interventions.