Ayanna D

Specialist, Internal Communications

May 2025 - Present • 1 yr 2 mos

• Own the strategy and end-to-end production of the monthly Primient Press all-company newsletter, managing editorial planning, content development, stakeholder coordination, drafting, reviews, and on-time distribution. • Develop clear, audience-centered written content for senior leaders and employees, including announcements, leader emails, talking points, intranet articles, presentations, and digital signage. • Translate technical, operational, and organizational initiatives, including IT system changes, cybersecurity, records retention, goal setting, benefits, and safety programs, into accessible employee communications that clearly explain required actions. • Partner with Talent & Learning, IT, Total Rewards, Safety, DEIB, and Multicultural Affairs to shape communication strategies and advise on messaging, audiences, channels, timing, brand voice, and visual consistency. • Strengthen communication flows through the Communications Council, standardized templates, and practical resources that improve stakeholder coordination, message consistency, and alignment across departments. • Introduced dedicated Viva Engage handles for Employee Resource Groups (ERGs), partnering with ERG leads to establish content strategies, increase visibility, and drive ongoing employee engagement. • Plan and execute communications for employee education and engagement initiatives, including Primient Trivia Fridays and the 2026 Safety Calendar Contest, developing campaign messaging, coordinating creative assets, and supporting participation and recognition across locations. • Create branded visual collateral, including presentation decks, one-page documents, email banners, lock screens, and digital signage, and manage weekly Appspace content supporting enterprise, safety, training, and engagement priorities. • Present post-campaign email analytics to stakeholder teams, highlighting successful tactics and recommending opportunities to improve future messaging, reach and engagement.

Marketing & Internal Communications Specialist

Aug 2021 - Jun 2024 • 2 yrs 10 mos

Spearheaded internal communications initiatives, with a focus on building a cohesive and inclusive work environment. Managed content across various internal platforms, ensuring consistent, engaging, and impactful messaging throughout the organization: - Led employee resource group (ERG) activities, including event planning, budgeting, and marketing, to promote an inclusive workplace culture and drive meaningful conversations around diversity, equity, and inclusion (DEI). - Orchestrated and published C.O.R.E. communication initiatives to promote ERG events, share educational resources, and boost member engagement. - Produced a "Natural Hair and Advocating Change" campaign video to champion DEI and elevate internal awareness and understanding. - Managed internal communications using HubSpot newsletters, SharePoint intranet, Microsoft Viva Engage, and Teams, ensuring a unified and engaging communication strategy. - Developed and maintained the company's intranet using SharePoint, improving accessibility to key information for six departments. - Curated and managed the "Connected Together" blog and podcast series, which highlighted employee achievements and fostered community. - Implemented data-driven strategies to measure the effectiveness of communications, increasing newsletter open rates and boosting SharePoint site engagement. - Created and managed a comprehensive content calendar, improving marketing team productivity by 25%. - Published monthly newsletters via HubSpot, showcasing company activities and initiatives. - Established a dedicated HR information hub on SharePoint for managers, streamlining access to essential resources. - Organized company-wide DEI and culture events, including Customer Service Week, Veterans Day, and Martin Luther King Jr. Day celebrations.

Customer Relations & Marketing Programs Coordinator

Nov 2016 - Jul 2021 • 4 yrs 8 mos

Led high-impact projects and streamlined communications for the Customer Relations & Marketing Programs Division: - Secured 40K PPE kits for employees and passengers - Coordinated 100 mask distribution sessions - Managed cross-departmental internal communications. - Designed and published 20 seasonal newsletters - Facilitated employee engagement initiatives such as the PATH Ambassador Programs - Delivered comprehensive weekly analytics reports on customer feedback to senior executives