Ayobami

Meta Pixel & Domain Verification Specialist | Shopify Marketing Consultant

Shopify • Freelance

Jan 2026 - Present • 7 mos

Supported a client in successfully connecting their Meta advertising ecosystem with Shopify by completing domain verification, Meta Pixel setup, and conversion tracking configuration to create a reliable foundation for performance marketing. Managed the end-to-end setup process including Shopify integration with Meta Business Manager, domain verification, Meta Pixel installation, Events Manager configuration, catalog connection, and event tracking validation to improve data accuracy and campaign optimization. Configured essential tracking events such as Page View, View Content, Add to Cart, Initiate Checkout, and Purchase events to support audience targeting, retargeting campaigns, and conversion-focused advertising. Ensured seamless communication between Meta Ads and Shopify to help the client collect better customer insights, improve attribution accuracy, and prepare the store for scalable advertising campaigns.

Meta Ads Business Manager Setup Specialist

Meta • Freelance

Sep 2025 - Dec 2025 • 3 mos

Worked directly with a client to successfully set up and configure their Meta Business Manager and Ads Account infrastructure for scalable advertising and business growth. Managed the complete onboarding process including Business Manager creation, Ads Manager setup, Page integration, ad account configuration, asset organization, access permissions, and campaign readiness setup to ensure a smooth launch experience. Focused on creating a structured advertising environment that supports Facebook Ads, Instagram Ads, audience targeting, conversion tracking readiness, and long-term campaign performance. Delivered a professional setup experience while helping the client establish a strong foundation for running high-performing social media advertising campaigns.