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aysegulronabar

Aysegul Ronabar

@aysegulronabar

Commercial Marketing Leader

Singapour
Turc, Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I am a strategic commercial and marketing leader with over 15 years of experience driving growth across FMCG, F&B, and Retail in Southeast Asia, South Pacific, and Turkey. I specialize in brand strategy, omnichannel execution, customer management and P&L leadership, with a proven track record of translating data and insights into integrated commercial and marketing plans that deliver measurable business impact.... Plus d’infos

Compétences

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aysegulronabar
Aysegul Ronabar
hors ligne • 

Voir mes services

Business plan
I will design e2e integrated commercial and brand plans
De250 $US / projetPlus de détails

Expérience professionnelle

The_Coca-Cola Company

Regional Commercial Director

The Coca-Cola Company • Temps plein

May 2021 - Mar 2026 • 4 yrs 10 mos

Delivered +1.7% and +0.8% value share growth (2024–2025) in On-Premise channel by designing data-led omnichannel retail strategies grounded in shopper and channel insights ensuring a consistent brand experience at every touchpoint. ● Led the Meals marketing platform across ASP, translating brand campaigns into integrated retail experiences and 360° activation plans. Localized global “Foodmarks” platform, scaled execution from 200 to 12,000 outlets and contributing to +0.4% CCTM Meals share growth. ● Accelerated consumer recruitment by orchestrating end-to-end integrated retail programs (shopper promotions, retailer and sales incentives), expanding combo meal reach to 50K+ in-store and 100K+ Food Service Aggregator outlets across the region. ● Spearheaded Long Range and Annual Business Planning, aligning cross-functional stakeholders across markets to improve decision making and execution. ● Built regional commercial capability through the System Academy, strengthening shopper insight capability, path-to-purchase thinking, and execution excellence.

KFC

Marketing Director

KFC • Temps plein

Jul 2016 - Nov 2020 • 4 yrs 4 mos

Largest local restaurant chain with 300+ restaurants (HD Iskender, Pidem, franchisee of KFC) Reported directly to the CEO, restructured the marketing function and led integrated marketing plans that supported rapid expansion from 70 to 300 restaurants. ● Led a team of six, delivered 30% revenue growth and 50% EBITDA growth through integrated brand building, in-store experience optimization and P&L ownership. o Defined brand portfolio architecture using Kantar TNS NeedScope insights, and oversaw agency partnerships including JWT, Mindshare, Goodworks. o Launched HD Iskender’s first national TV and in-store retail campaign, elevating brand awareness to become Turkey’s #3 QSR brand. o Revitalized Pidem through brand repositioning and ATL/BTL relaunch execution, delivering +20% sales growth in 2019 and Q1 2020. o Designed and implemented promotional platforms across brands that balanced top-line growth with financial efficiency. ● Opened Pidem’s first international franchise in Baku within 3 months; first site exceeded EBITDA target by +25%, and enabled rapid multi-site expansion. ● Partnered with Yemeksepeti (Delivery Hero) to launch food delivery operations, increasing sales by 30% through digital reach.