Bany Sen

Conversion Tracking Experts

ensura • Freelance

Jan 2025 - Jul 2025 • 6 mos

As a Conversion Tracking Expert at Ensura, I lead the implementation of advanced tracking systems to ensure accurate data collection and performance measurement across multiple marketing platforms. I specialise in building reliable tracking infrastructures that help businesses make data-driven decisions and maximise ROI. I have hands-on experience working with: ⦁ Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads conversion tracking ⦁ Server-side tracking to improve data accuracy and overcome browser limitations ⦁ Enhanced Conversions and advanced event tracking setups ⦁ Cross-domain tracking for complete customer journey visibility ⦁ Multi-platform integrations, including Meta (Facebook), TikTok, and Pinterest I focus on identifying and fixing tracking issues, ensuring accurate attribution, and delivering clean, actionable data that supports campaign optimization and scaling. My goal is to help businesses clearly understand their marketing performance and make confident, data-backed decisions.

Google Ads Enhanced Conversion Tracking Specialist

Spotter • Freelance

Jun 2024 - Aug 2024 • 2 mos

As a Google Ads Conversion Tracking Specialist at Spiralyze, I design and implement accurate tracking systems that ensure marketing data is reliable, measurable, and optimised for performance. My core responsibilities include: • Setting up Google Ads Conversion Tracking (Form submissions, Calls, Purchases) • Advanced GA4 + Google Tag Manager implementation • Enhanced Conversions setup for improved data accuracy • Offline Conversion Tracking (CRM + GCLID integration) • Consent Mode v2 implementation • Server-side tracking configuration • Debugging and fixing tracking discrepancies I focus on building clean, end-to-end tracking systems so every conversion is properly attributed. This helps marketing teams optimize ad spend and scale campaigns with confidence. With 3+ years of experience and 300+ successful tracking projects completed, I specialize in delivering accurate data, reliable attribution, and measurable business growth.