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barbieyanke

Barbie Y.

@barbieyanke

Marketing and Commercial Manager

Argentine
Espagnol, Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I am a Marketing Strategy and Branding Expert dedicated to helping Retail, Fashion, and Lifestyle brands scale in competitive markets. I specialize in omnichannel branding strategies driven by consumer insights, data analysis, and high-level execution to drive growth and enhance customer experience.... Plus d’infos

Compétences

b
barbieyanke
Barbie Y.
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Stratégie omnicanale
I will create your omnichannel strategy and your brand blueprint
De125 $US / projetPlus de détails

Portfolio

Expérience professionnelle

Marketing

Freelance • 11 yrs 3 mos

MARKETING & COMMERCIAL STRATEGIST

Mar 2023 - Present • 3 yrs 4 mos

- Developed the strategic marketing & comercial plan, focused on the brand position and ensuring omnichannel communication (social Media, web, paid media, newsletters, stores, POP, events, etc.). - Design commercial strategy and planning. - Managed the annual department budget and ensured compliance with sector KPIs. - Drove continuous improvement in the customer experience and visual merchandising across stores. - Managed partnerships image stores, soponsors and key figures.

HEAD OF MARKETING & COMMERCIAL

Nov 2020 - Sep 2022 • 1 yr 10 mos

- Administered and managed the integral fashion and luxury shoppings budget. - Led the definition and implementation of KPIs. - Managed product positioning, communication, image, and content, alongside sales tracking and tenant mix development.

HEAD OF MEDIA & EXPERIENCE

Sep 2014 - Oct 2020 • 6 yrs 1 mo

- Designed the global marketing strategy for 15 Shopping Centers to improve brand positioning and visibility across traditional and digital media. - Designed the loyalty plan for 14 Shopping Centers, focusing on profiling and studying customer consumption habits. - Planned and executed the strategic plan, managing budget, timelines, and KPI adherence. - Responsible for the continuous improvement of the loyalty tool, the UX and the overall customer experience in the Shopping Centers.