Barkat Aly

Senior Creative Strategist

Brndry • Temps plein

Oct 2025 - Present • 1 yr

As a Senior Creative Strategist at Brndry, I spearhead end-to-end visual identity development and overarching brand positioning strategies across diverse client portfolios, driving long-term brand equity and market presence. I specialize in conceptualizing high-performance marketing collateral, ad creatives, and digital design systems engineered specifically for user acquisition, conversion, and measurable business growth. By embedding advanced Generative AI workflows into the creative pipeline leveraging LLMs and multimedia tools including ChatGPT, Gemini, Claude, DeepSeek, Google Flow, CapCut, and ElevenLabs, I streamline storyboarding, rapid prototyping, copy creation, and production cycles without sacrificing creative execution. I apply data-informed design principles to continuously optimize digital assets for higher click-through rates (CTR) and user engagement. Working at the intersection of creative strategy, UI/UX, and motion graphics, I collaborate directly with cross-functional marketing, product, and leadership teams to ensure seamless brand consistency across all consumer touchpoints.

Lead Brand Aesthetics Specialist

The Social Nerds • Temps plein

Feb 2025 - Oct 2025 • 8 mos

As the Lead Brand Aesthetics Specialist at The Social Nerds, I spearheaded overall brand strategy and creative direction, translating complex business concepts into scalable, high-growth visual ecosystems. I architected conversion-focused campaign funnels and brand design systems that harmonized visual craftsmanship with performance-driven marketing objectives. By pioneering and embedding custom Generative AI workflows utilizing prompt engineering and tools like ChatGPT, Gemini, Claude, ElevenLabs, and CapCut, I boosted overall creative production efficiency by over 40%. Through data-informed visual storytelling and cross-functional team collaboration, my strategies helped scale over 400 client brands, contributing to a collective revenue generation exceeding $100M+.

Senior Design Executive

Parabellum • Temps plein

Feb 2024 - Feb 2025 • 1 yr

As a Senior Design Executive at Parabellum-agy, I led multi-faceted design projects focused on translating complex client visions into high-impact digital experiences and visual communication systems. Working at the intersection of UI/UX, video production, and brand identity, I designed user-friendly web interfaces, interactive prototypes, and performance-driven motion graphics. I utilized tools like Figma and Adobe XD to craft responsive layouts and intuitive digital journeys, ensuring every design element strictly aligned with client conversion goals and overall brand strategy. To maximize visual impact and production efficiency, I harnessed the full capabilities of the Adobe Creative Cloud suite alongside modern motion editing and AI-assisted workflows. I conceptualized and produced commercial video ads, social media animations, and brand assets while collaborating directly with cross functional creative, marketing, and web design teams. This integrated, data-informed approach allowed us to streamline production timelines, maintain high craftsmanship across all client touchpoints, and deliver measurable results.