Beatrice

Freelance Digital Marketing & Paid Advertising Specialist

Freelancer

Jan 2026 - Nov 2026 • 10 mos

Worked on digital marketing and advertising projects focused on helping businesses improve their online visibility, reach relevant audiences and generate potential customer enquiries. Developed marketing approaches based on business services, target audiences, promotional objectives and the platforms best suited to reaching prospective customers. Handled advertising campaign planning, audience research, promotional content direction, campaign structure and lead generation strategies across Facebook, Instagram and Google Ads. Worked on identifying relevant audience segments, developing advertising messages and organizing campaigns around specific business offers and customer needs. Also worked on connecting advertising strategies with dedicated landing pages, lead capture forms and enquiry systems to create a more organized journey from the first advertisement interaction to customer contact. This included considering the message presented in an advertisement, the information visitors see after clicking and the action they are encouraged to take. Created and supported marketing campaigns for service-based businesses in areas such as insurance, financial services and other local services. Paid attention to campaign objectives, audience relevance, promotional messaging and the overall customer acquisition process. My approach combines digital advertising with conversion-focused design and lead generation, helping businesses build a more connected marketing process rather than simply driving traffic to a website.

Freelance Landing Page Designer & Lead Generation Specialist

Freelance Web Designer

May 2025 - Nov 2026 • 1 yr 6 mos

Worked on designing and developing landing pages for businesses that needed an effective way to present their services, attract potential customers and generate enquiries online. Focused on building conversion-oriented pages that communicate the right message, capture visitors' attention and guide them towards taking specific actions. Handled landing page planning, content arrangement, visual design, section layouts, lead capture forms and call-to-action placement. Created engaging hero sections, persuasive service presentations, benefits sections, customer testimonials, frequently asked questions and enquiry sections to help visitors understand the business offering and feel confident about making contact. Developed landing pages for different industries, including insurance, financial services, home care, roofing, cleaning, junk removal and other service-based businesses. Adapted each design to the target audience, business objectives and type of enquiry the page was intended to generate. Worked with platforms such as WordPress, Wix, Squarespace, Lovable and GoHighLevel to create responsive landing pages with clear navigation and user-friendly layouts. Also handled form integration and lead capture arrangements to make it easier for businesses to collect customer information and receive enquiries. My priority is to create landing pages that go beyond attractive visuals by combining clear messaging, strategic structure and user experience to support lead generation and business growth.

Freelance Sales Funnel Designer & GoHighLevel Automation Specialist

Freelancer

May 2024 - Nov 2026 • 2 yrs 6 mos

Worked on building sales funnels and lead generation systems designed to help businesses attract prospects, collect customer information and organize their follow-up processes. Focused on creating structured customer journeys that guide visitors from their first interaction with a business to submitting an enquiry or expressing interest in a service. Designed and developed funnel pages, lead capture pages, opt-in forms, thank-you pages and enquiry flows based on specific business objectives. Structured funnel content with clear headlines, service benefits, trust-building elements and strategic calls to action to encourage visitors to move through each stage of the process. Used GoHighLevel and Systeme.io to build funnel pages and configure relevant automation workflows. Worked on form submissions, lead information collection, contact organization and automated communication sequences where required. Also focused on connecting different funnel stages to create a smooth experience for potential customers. Built funnel concepts for industries such as insurance, financial services, home care, mortgage services and other professional businesses. Paid attention to the quality of the user journey, ease of navigation, mobile responsiveness and how leads are collected and managed. My goal is to build practical sales and lead generation systems that help businesses reduce manual follow-up work, manage enquiries more efficiently and create better opportunities to convert prospects into customers.