Rebecca B

Digital Content Specialist

Jan 2022 - Mar 2026 • 4 yrs 2 mos

ACCO BRANDS - DERWENT | DIGITAL CONTENT SPECIALIST • Responsible for management of social media agency and channels, including go-to-market campaigns for new product launches and product specific and seasonal campaigns. Ensuring the regional teams are integrated with our strategy 2025 achievements: organic Instagram views exceeded the yearly KPI by 364%, organic Facebook views exceeded by 6%, new follows on Instagram exceeded by 93% and link clicks on Instagram exceeded by 79%. • Driving content creation and maintenance of ecommerce channels with new educational and engaging content, being mindful of copywriting and SEO best practices, and wider digital and brand campaigns. Succeeded in increasing traffic from organic searches by 11% YOY. • Working cross category with the internal Centre of Excellence team on Amazon, utilising new ecommerce trends and best practices to achieve elevated ecommerce content and making sure content is trans-created for European markets. Spikes in page views were seen once new content was live. • Driving branded NPD launch campaigns, creating digital content for the D2C website, Amazon listings and syndication for customers’ ecommerce website. Working collaboratively with the wider marketing team and Amazon Centre of Excellence, implementing brand direction and providing detailed briefs for content creation. • Updating communication plans across all consumer touchpoints maintaining brand perception, navigating challenging market conditions driven by stock availability and seasonality. • Regular creation of email newsletters, engaging with subscribers, providing them with compelling content. Achieved lowering the unsubscribe rate to 0.05% and improved the opening rate to 10%.

Digital Marketing Executive

May 2019 - Jan 2022 • 2 yrs 8 mos

ACCO BRANDS - DERWENT | DIGITAL MARKETING EXECUTIVE • Writing educational blogs and seeking expert content provided by external artist contributors. Aiding Google rankings and conversations to our website, to be seen as a knowledge hub. • Communicating weekly and quarterly through B2C e-newsletters and B2B e-bulletins. Keeping customers and consumers informed of promotional sales, new product launches, educational content and any opportunities such as competitions or workshops. • Maintaining educational content and updating product and promotional sale copy on D2C website. Making sure our website is up-to-date and best in class. • As an expert on our brand and products, I provide the in-house e-tail team with optimised content for Amazon, for upload and translation, and sales reports to track revenue of D2C website. • Ensure reviews and comments on Trustpilot, YouTube, Instagram and Facebook are responded to providing consistent corporate messaging and escalating where necessary, any complaints.

Marketing Communications Executive

Jun 2018 - Apr 2019 • 10 mos

FOREMOST CURRENCY GROUP - MARKETING COMMUNICATIONS EXECUTIVE Responsible for creating and running our B2B and B2C campaigns targeted at cross-selling/communicating at key stages to stimulate FX trades and improve customer retention and engagement. Working in a fast-paced, changing environment, I am open to pushing new ways of working, with a real passion for building relationships with our customers and our brands. Key tasks: • Plan and execute a range of communication programs to strengthen customer retention and grow spend. • Implement and manage programs, processes and tools to increase engagement between customers and to drive value. Specifically through campaigns to "up-sell" and "x-sell" to existing customers to boost online conversion. • Utilise Pardot to communicate at key times in the customer journey, with the key objective of boosting FX trades and strengthening the brand relationship. • Drive engagement/increase value for Affiliates through both Foremost Currency Group and Foremost Property Group and closely monitor revenue streams from partnerships, re-evaluating the benefits of partnership programmes and entitlement. • Manage all social media posts for both Foremost Currency Group and Foremost Property Group, working to deliver more engaging content and cross-selling of the brands. • Support the measurement of campaign effectiveness through generation of regular reports utilising Salesforce reporting options, providing recommendations and ideas on how to improve report findings. • Provide monthly updates on marketing activity by extracting statistics from Salesforce and Pardot to help in forecasting future marketing campaigns.