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beckychen94

Bingyao C

@beckychen94

Senior Restaurants, Bars Events Specialist

Chine
Chinois, Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I am a creative and strategic professional with extensive experience in integrated brand communication and product marketing within the F&B and lifestyle sectors. I have a proven track record of leading brand transformations for IHG Hotels & Resorts and successfully launching marketing consulting ventures. I specialize in driving revenue growth through innovative campaigns and strategic partnerships.... Plus d’infos

Compétences

b
beckychen94
Bingyao C
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Cours de langue
I will teach customized authentic mandarin with real life practice and local culture
De95 $US / projetPlus de détails

Expérience professionnelle

IHG_Hotels & Resorts

Senior Restaurants, Bars & Events Specialist, Greater China

IHG Hotels & Resorts • Temps plein

Feb 2024 - Present • 2 yrs 5 mos

Leading brand strategy transformation and pilot implementation for CHAR Bar & Grill. Responsibilities include strategy reconstruction, product innovation with international chefs, and managing national rollouts. Successfully launched the 'City Inspiration Tour' IP and established strategic partnerships with Hainan Airlines for in-flight catering, expanding brand presence across major Chinese cities.