Bella Samuel

Operations & Systems Coordinator

Dec 2025 - Present • 5 mos

Responsible for managing internal data systems, reporting processes, and day-to-day operational workflows across the business. Key responsibilities and achievements: — Built and maintained Excel and Google Sheets reporting templates used by the wider team for weekly and monthly performance tracking. — Reduced manual reporting time by redesigning spreadsheet systems and introducing automated formulas and structured data entry processes. — Managed data accuracy across multiple spreadsheets and ensured consistent formatting and version control across the team. — Acted as the internal point of contact for anything spreadsheet or data-related, supporting colleagues with technical queries and building solutions to recurring process problems. — Coordinated workflows between departments, identifying bottlenecks and recommending improvements to how information was captured, stored, and reported. This role gave me a grounded, practical understanding of how businesses actually operate day-to-day — and what gets in the way. That experience directly shapes how I approach every automation project I take on now.

Data & Reporting Administrator

Mar 2025 - Present • 1 yr 2 mos

Handled data entry, reporting, and spreadsheet management across a busy working environment, supporting multiple teams with accurate and timely information. Key responsibilities and achievements: — Managed large datasets across Excel and Google Sheets, maintaining accuracy and consistency across all records. — Developed automated solutions to replace repetitive manual tasks — including formula-based reporting systems that reduced weekly processing time significantly. — Produced regular management reports covering key business metrics, formatted and structured for clear decision-making at leadership level. — Became the internal go-to person for Excel and spreadsheet queries, supporting colleagues and training team members on more efficient ways of working with data. — Identified recurring inefficiencies in data handling processes and proposed practical improvements that were adopted across the team. The experience of solving real data and process problems within real business constraints — with limited tools and tight deadlines — is what shaped my approach to client automation work today.

Sales Operations & CRM Coordinator

Aug 2023 - Present • 2 yrs 9 mos

Managed CRM data, sales pipeline reporting, and lead tracking systems within a fast-paced sales environment. Key responsibilities and achievements: — Maintained and improved the CRM system, ensuring lead data was accurate, up to date, and properly categorised across all pipeline stages. — Built custom Excel and Google Sheets dashboards that gave the sales team and management real-time visibility over pipeline performance, deal values, and conversion rates. — Designed and implemented lead tracking spreadsheets that reduced the time spent on manual pipeline updates and improved follow-up consistency across the team. — Supported the sales team with data, reporting, and process improvements that helped reduce admin time and keep focus on active selling. — Managed email communication workflows and helped introduce more structured follow-up sequences for leads at different stages of the pipeline. This hands-on experience with real sales processes and CRM systems is what directly informs the pipeline automations and lead management systems I build for clients today.