
Bharani Kumar
UXUI Designer
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Expérience professionnelle
Sr. UX UI Designer
Travel BTA • Temps plein
Jul 2022 - Present • 4 yrs 1 mo
My role is to lead and drive all aspects of UI design, research, workflows, and architecture of an all-in-one B2C Travel Booking Engine and Mid-Back Office Portal (TRAX). Led end-to-end redesign of a Pratra website to enhance both desktop and mobile responsiveness, which included sprint planning, strategy sessions with developers, resulting in a 70% reduction in time and costs. Re-designed wireframes and interactive mockup prototypes to simplify complex problems within Pratra's tours package portal, where I improved the UI/UX efficiency by a 50% reduction in taps and time. Specialized in producing high-quality illustrations that enriched project narratives and visual appeal, leading to a 35% increase in user engagement. Identified user requirements, conducted testing and troubleshooting of design solutions, and formulated workflows for product deployment. Developed customer journeys, process flows, wireframes, and high-fidelity layouts to effectively communicate design strategies and detailed interaction behaviors. Collaborated with cross-functional team to clearly convey design concepts and obtain early feedback, thereby reducing overall development time and minimizing revisions.