Bhawna

Product Management Executive

Midea Group

Feb 2025 - Present • 1 yr 8 mos

Digital Merchandising: Managed Product Listings, Content Optimization and Product Information Management (PIM) across the company website and e-commerce platforms to enhance product visibility. • POP & Global Collaboration: Worked with the China & Thailand Product Development Teams, global Marketing Teams and Headquarters on Point of Purchase (POP); reviewed and finalized POP on the product’s exterior. • Developed and optimized E-commerce content: Worked on A+ Content, banners, product visuals, and listing assets in collaboration with agencies focusing on product positioning, feature storytelling, and USP’s to enhance marketplace and brand website performance. • Website Management: Updated the organization’s Website product pages and content in close coordination with the Digital Agency, ensuring accurate and timely updates. • Creatives & Photoshoots: Coordinated Studio for Product Photoshoots and worked with the Marketing team on Marketing Collateral, Packaging Artwork and product content for consistent Brand Messaging. • Launch Communication: Developed Launch Creatives and Product Presentations for new products, highlighting key USPs with Cross- Functional Teams; supported Sales Training. • Campaigns & Giveaways: Run Marketing Campaigns with Monthly Customer Giveaways to engage customers and build brand connect. • Social Media: Coordinate closely with the agency to keep LinkedIn, Instagram and other Social Media platforms updated with regular posts on marketing activities and New Launches, highlighting product USPs. • Influencer Marketing: Collaborated with Instagram Influencers to highlight product USPs, successfully onboarding 4 Influencers and making PR Products available to the Marketing team for campaigns.