Bianca

Channel Marketing program manager

Nov 2024 - Present • 1 yr 6 mos

Lead strategic initiatives improving in-store and online customer engagement for Amazon smart home brands across EMEA retail environments. Own planning and execution of multi-channel marketing programs across EMEA retail environments. Manage cross-functional collaboration with product, retail, creative, training, and external vendors. Deliver data-driven improvements based on customer interaction metrics, shelf testing, and field feedback.

EMEA EMPLOYER BRANDING PROGRAM MANAGER

Nov 2021 - Nov 2024 • 3 yrs

Led Employer Branding strategy and execution for Ring across EMEA, strengthening Amazon's technology brand visibility and candidate engagement. Managed event strategy, vendor partnerships, and sponsorship programs. Coordinated internal communication and brand storytelling across EMEA.

PROGRAM MANAGER

Feb 2020 - Nov 2021 • 1 yr 9 mos

Managed cross-functional initiatives across administration, employee engagement, CSR and contracting programs. - Leading multiple cross-team programs and aligning stakeholders across legal, finance, PR and external vendors. - Managing program budgets, operational planning cycles and performance metrics. - Successfully transitioning key programs to virtual formats during the pandemic, ensuring business continuity.