Boluwatife

Social Media Manager

Self-Employed • Freelance

Sep 2024 - Present • 1 yr 11 mos

As a Social Media Manager, I help brands build a strong online presence, increase engagement, and convert followers into paying customers through strategic content planning and optimization. I have managed social media accounts across platforms like Instagram, Facebook, and Pinterest, working with businesses in eCommerce, local services, and personal branding. My focus is not just on posting content, but on creating result-driven strategies that grow visibility, engagement, and sales. Tools & Skills: Content Planning & Strategy Instagram, Facebook & Pinterest Management Canva & CapCut (Content Creation) Hashtag & SEO Optimization Analytics & Insights Tracking Audience Growth & Engagement Strategy

facebook ads expert

Freelance

Jan 2024 - Present • 2 yrs 7 mos

As a results-driven Facebook Ads Specialist, I have helped businesses scale their revenue and reach targeted audiences through high-converting ad strategies. I have worked with multiple clients across different industries including eCommerce, local services, and personal brands, helping them achieve measurable growth in traffic, leads, and sales. I specialize in creating, managing, and optimizing Facebook and Instagram ad campaigns designed to maximize ROI while minimizing ad spend waste. My approach combines data analysis, audience targeting, and creative strategy to consistently deliver strong campaign performance. Key Responsibilities & Achievements: Planned and executed high-performing Facebook & Instagram ad campaigns Helped clients increase sales, leads, and brand visibility across multiple markets Scaled campaigns from low budgets to consistent profitable returns Conducted detailed audience research and competitor analysis Created engaging ad creatives and compelling ad copy Monitored campaign performance and optimized for better conversions (CTR, CPC, ROAS) Retargeted warm audiences to boost conversion rates Managed ad budgets effectively to ensure maximum profitability Clients (You can edit names later): E-commerce fashion brand (USA) – Increased monthly sales through targeted ad campaigns Skincare brand (UK) – Generated consistent leads and improved conversion rates Cleaning service business (Canada) – Boosted local bookings using geo-targeted ads Personal brand coach (Australia) – Grew audience and generated high-quality leads

Etsy SEO Specialist

Freelance

Feb 2023 - Present • 3 yrs 6 mos

Optimized Etsy product listings using in-depth keyword research Improved product titles, tags, and descriptions to increase visibility Helped Etsy sellers reach better search rankings and attract targeted traffic Conducted competitor analysis to identify profitable keyword opportunities Supported sellers in improving conversion through SEO-focused listing structure