Blessing S

Spotify Ads Campaign Manager

Music Artist Connection • Freelance

Feb 2023 - Present • 3 yrs 8 mos

Specialized in planning, launching, and optimizing Spotify advertising campaigns for independent artists, record labels, music producers, and bands looking to increase their visibility and grow their audience. Managed every stage of the campaign process, including audience research, market analysis, ad strategy development, campaign setup, budget allocation, performance monitoring, and optimization. Helped artists reach highly targeted listeners based on music interests, demographics, behaviors, and listening habits. Focused on driving real streams, increasing monthly listeners, generating followers, improving engagement rates, and building long-term fan relationships. Continuously analyzed campaign performance data to identify growth opportunities and improve return on investment. Worked closely with clients to understand their goals and create customized marketing strategies that aligned with their brand, genre, and audience. Successfully contributed to increased artist exposure, stronger fan engagement, and sustainable Spotify growth through ethical and data-driven promotion methods.

Music Promotion Specialist

Music8 Agency • Temps partiel

Aug 2023 - Apr 2024 • 8 mos

Provided strategic music promotion services for artists seeking greater exposure and audience growth across Spotify and other digital platforms. Developed customized promotional campaigns designed to increase streams, listeners, saves, followers, and overall artist visibility. Conducted in-depth research to identify audience preferences, music trends, and promotional opportunities that could help artists expand their reach. Collaborated with musicians from various genres to build effective growth strategies that supported both short-term releases and long-term career development. Managed promotional planning, campaign execution, audience targeting, and performance reporting. Helped artists strengthen their online presence, attract new listeners, and create meaningful engagement with fans while maintaining a focus on organic and sustainable growth.

Spotify Playlist Promotion Consultant

Musical Freedom • Freelance

Sep 2022 - Jul 2023 • 10 mos

Assisted artists with playlist promotion strategies designed to improve music discovery and increase organic streaming activity. Researched and identified relevant playlist opportunities based on genre, audience demographics, and artist goals. Developed outreach and promotion plans to help artists gain greater visibility among targeted listeners. Evaluated playlist quality, audience relevance, and engagement potential to ensure promotional efforts aligned with client objectives. Supported artists in increasing track exposure, improving listener retention, and expanding their fanbase through ethical promotion methods. Maintained a strong focus on audience quality, long-term artist growth, and measurable promotional outcomes rather than temporary or artificial results.