
Shahan B
SEO Expert
Compétences

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Portfolio
Expérience professionnelle
Centre Manager/Senior Instructor
Uva Provincial Council – Official Web Portal – Uva Provincial Council – Official Web Portal • Temps plein
Oct 1999 - Aug 2025 • 25 yrs 10 mos
My professional background combined ICT education, digital skills, SEO strategy, content development, and practical online business support. My career included experience with the Provincial Department of Education, Badulla Zonal ITDLH Centre, where I developed a strong foundation in technology, digital communication, structured learning, problem-solving, and helping others use digital tools effectively. That experience shaped the analytical and educational approach I now bring to client work. Over time, I expanded my focus into digital marketing and search engine optimization, developing hands-on expertise in On-Page SEO, Technical SEO Analysis, Keyword research, Competitor Analysis, Content-GapResearch, Internal Linking, SEO Copywriting, Guest-Post Strategy, Contextual Backlinks, and Website Growth Planning. I also worked with emerging search disciplines such as AEO, GEO, AI-Search Readiness, Structured Content, and WordPress Optimization for traditional and AI-Powered search experiences. My recent professional content reflected this focus on WordPress SEO, AEO, GEO and AI-SearchVisibility. A major part of my work was turning complex SEO findings into clear, actionable client deliverables. I created structured audits, keyword maps, competitor reports, content strategies, optimization plans, guest-post workflows, live-link reports, and professional before-and-after project presentations. My approach emphasized relevance, transparency, realistic expectations, and evidence-based recommendations rather than ranking promises. I have built and promoted a growing portfolio of freelance SEO services across website audits, ecommerce SEO, Content Writing, Link building, Competitor Intelligence, and AI-Search Visibility. My strength is combining technical understanding with clear communication, organized reporting, and a client-focused mindset. I aim to help businesses understand what needs improvement, why it matters, and what steps should come next.