Buhaar

Digital Media Manager

Croud • Temps plein

Jun 2022 - Present • 4 yrs 3 mos

- Own digital media strategy and performance across multiple MENA markets, translating client business objectives into integrated acquisition, engagement and growth strategies. - Act as a strategic partner to clients, understanding business priorities and translating them into channel strategies, audience plans, media investment recommendations and performance roadmaps. - Managed multi-million-dollar annual paid media investment across Google, META, Snapchat and other digital platforms, overseeing budget allocation, pacing, channel mix and performance against KPIs - Led performance strategy across the customer funnel, from awareness and consideration through acquisition, engagement and app growth. - Delivered +370% MAU growth, +11% Share of Brand Search and +44% share of traffic through data-driven performance and growth strategies. - Delivered 50% lower CPCs, generating approximately $1.3M in media cost savings through efficient gains. - Achieved 38% lower CPM while delivering 123% more impressions, generating approximately $822K in media cost savings and significantly increasing media reach and efficiency.

Marketing Manager

Medya Diagnostic Center • Temps plein

Oct 2020 - Feb 2022 • 1 yr 4 mos

- Led marketing, commercial and business development initiatives supporting patient acquisition, service growth and organizational development. - Led the digital marketing strategy and execution for multiple branches across the region. - Contributed to annual business planning and marketing strategy, developing budgets, performance analysis and strategic recommendations for senior leadership. - Developed strategic partnerships with corporate organizations and hospitals, expanding referral opportunities. - Partnered with clinical, operations, finance and from-office teams to improve patient journey, service experience and internal commercial processes. - Led and developed a multidisciplinary team, establishing performance priorities and aligning marketing and commercial activities with organizational objectives.

Sales, Marketing & Business Development

Abbott • Temps plein

Jan 2012 - Aug 2020 • 8 yrs 7 mos

Progressive Leadership Roles Across Marketing and Business Development | Healthcare & Pharmaceuticals | 2012 – 2020 - Progressed through marketing and business development responsibilities within Abbott, gaining extensive experience across healthcare, pharmaceuticals, nutrition and customer engagement. - Developed and executed B2B and B2C marketing initiatives, targeting healthcare professionals, healthcare institutions, partners and end consumer. - Supported brand strategy, product positioning, market development and customer engagement across healthcare and nutrition portfolio. - Developed marketing campaigns and communication initiatives to translate complex healthcare propositions into clear, audience-relevant messaging. - Worked closely with healthcare professionals, distributors, institutional stakeholders and commercial partners, strengthening relationships and identifying growth opportunities. - Supported market analysis, competitor intelligence and customer insights to inform marketing and business development decisions. - Coordinated and led healthcare events, conferences and professional engagement initiatives to build awareness, credibility and stakeholder relationships. - Collaborated across marketing, sales, medical and commercial functions to align brand activity with business objectives. - Built a strong foundation in regulated healthcare marketing, understanding the importance of evidence-based communication, compliance and stakeholder specific messaging.