
M Burhan Khan
Certified Google Ads Specialist PPC Expert Digital Marketing Strategy SEM
Compétences

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Portfolio
Expérience professionnelle
Google Ads Executive (Remote)
Hurak Technologies Ltd. • Temps plein
Dec 2022 - Dec 2023 • 1 yr
Managed the end-to-end strategy and execution of Google Ads campaigns (Search, Display, Shopping, PMax) for a portfolio of 8 clients, overseeing a total monthly budget of $$$75,000. Drove core performance metrics through continuous optimization of bidding strategies, ad copy A/B tests, and audience targeting refinements. Achieved a 12% decrease in Cost Per Acquisition (CPA) and a 35% increase in Return on Ad Spend (ROAS) across key B2C and E-commerce accounts within the first year. Ensured data integrity by setting up and maintaining conversion tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4),
Google Ads Assistant
Fannie Mae • Temps plein
Dec 2021 - Dec 2022 • 1 yr
Provided direct support to the PPC team in the daily management of 15+ Google Ads accounts, focusing on routine execution and data integrity. Assisted in keyword research and expansion, identifying 150+ negative keywords that contributed to a 5% reduction in wasted ad spend. Performed daily account checks to monitor budget pacing, ensuring 100% compliance with set daily limits and maximizing impression share
Social Media Executive
Solutions Sector • Temps plein
Dec 2020 - Dec 2021 • 1 yr
I managed social media campaigns, created content calendars, and executed brand-building strategies across Facebook, Instagram, and LinkedIn. My role involved community engagement, performance monitoring, and running basic ad campaigns to support brand growth. I also contributed to website SEO and supported digital marketing initiatives.