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Courtney B
@c_burklund
Marketing Manager
États-Unis
Anglais
À propos de moi
I am a compassionate leader with a fire for bringing a positive impact to the community I serve. My mission is to leverage my unique skill set to bridge the gap between business and consumer by creating a new approach to resource utilization and sustainability. I will change the world.
Compétences
Courtney B
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Articles professionnels sur le secteur
I will write expert b2b tech content for your brand
Stratégie de réseaux sociaux
I will create your social media content strategy and calendar
Expérience professionnelle
Content Marketing Manager
Portnox • Temps plein
Jan 2024 - Jun 2026 • 2 yrs 5 mos
Led content strategy, executive communications, and brand storytelling for a global cybersecurity company, strengthening organizational reputation and audience engagement. • Led enterprise content strategy across web, blog, sales enablement, PR, and executive communications, strengthening brand positioning and driving demand. • Directed SEO, GEO, AEO, and website optimization strategies to improve discoverability, increase organic visibility, and elevate the customer experience. • Built and launched the CEO's executive thought leadership and influencer program, amplifying industry presence, expanding audience engagement, and increasing brand credibility through strategic storytelling and social media. • Led integrated marketing and communications initiatives across social media, PR, advertising, and digital campaigns to expand brand awareness and reinforce organizational messaging. • Established the company's field marketing program, implementing scalable processes, performance tracking, and cross-functional collaboration to support regional growth.
Marketing Specialist
Tokyo Electron • Temps plein
Apr 2022 - Sep 2023 • 1 yr 5 mos
Led corporate social responsibility and integrated marketing initiatives, driving community impact, stakeholder engagement, and brand visibility through strategic communications and data-driven digital programs. • Directed the organization's CSR program, establishing impact reporting, benchmarking, and ERG metrics to measure community outcomes. • Led integrated communications and digital engagement strategies that increased external communications 10x, grew social audiences 18%, and generated $100K+ in attributable sales. • Led marketing and communications for internal and industry events, increasing attendance 12% through targeted digital campaigns
Marketing and Communications Manager
Texas • Temps plein
Apr 2022 - Oct 2022 • 6 mos
Partnered with the Chief Marketing Officer to advance strategic communications, public relations, and audience engagement for a mission-driven nonprofit news organization. • Amplified reach and public visibility of Texas Tribune journalism through earned media, content syndication, and strategic storytelling. • Drove audience growth, community engagement, and festival attendance through integrated communications and strategic partnerships.
