
Daniel T.
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Ad Creative
Lotte • Temps plein
Jul 2025 - Present • 1 yr
Self-initiated concept project exploring how a premium beverage brand like Lotte Chilsung could translate product identity into a short-form motion ad for social and digital platforms. The brief I set for myself: communicate refreshment, product quality, and brand energy in under 30 seconds — without relying on live footage or spokesperson talent. What this piece demonstrates: → Product-led motion design using still imagery and dynamic animation → Brand-consistent color, typography, and pacing built around Lotte Chilsung's visual identity → AI-assisted production workflow from concept through final export → Vertical format optimization for Instagram and TikTok placement Built entirely in Adobe After Effects with asset preparation in Illustrator and Photoshop. Concept project — created to demonstrate motion ad capabilities for FMCG and beverage brands.
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reimagining

États-Unis
Amazing! Very easy to work with and understood the project very well. Everything went according to plan and he even exceeded my expectations. I sent him a drill beat example and he created a similar version in his own style, perfect job.
Réponse du freelance
user32389889

Colombie
I’m very happy. Communication was very was. Great experience Cakedanyake was very empathic and professional. I was needing a song for a friend and he understood perfectly what I wanted. He is a good listener and kind. I’m sure he will succeed in this competitive field. Thank you so much!! The results was amazing, I really loved it!