
Camila B
Compétences

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Expérience professionnelle
Social Media Manager
Brand Master Academy • Temps plein
Aug 2023 - Present • 2 yrs 8 mos
Led end-to-end social media strategy for a portfolio of 12 B2B and B2C clients across Instagram, TikTok, LinkedIn, Facebook, Twitter/X, and Pinterest. Managed a team of 4 content creators and 2 paid media specialists. Grew combined client follower base by 340% in 18 months through organic content strategy, hashtag optimization, and community engagement Developed and executed viral content campaigns that generated 4M+ impressions per quarter using Reels, Carousels, and short-form video Reduced client content production costs by 28% by building a streamlined content calendar system using Notion, Later, and Canva Managed monthly ad budgets totalling $80,000+ across Meta Ads and LinkedIn Campaign Manager, achieving average ROAS of 4.2x Authored monthly analytics reports with actionable insights using Sprout Social, Google Analytics 4, and native platform dashboards