Camille H

Email Deliverability & Automation Specialist

Dec 2025 - Dec 2025 • 0 mos

Helped a small online business that was facing serious problems with email deliverability and overall performance. Their emails were frequently landing in the spam folder, open rates were extremely low, and important messages were not reaching potential customers. The client was frustrated because even carefully written campaigns produced almost no results. Follow-ups were inconsistent, the technical setup was incomplete, and there was no clear automation system in place to nurture leads properly. I started by diagnosing the root causes of the problem. This included checking domain authentication, reviewing list health, and identifying issues that were hurting inbox placement. I then fixed the technical foundation by properly setting up SPF, DKIM, and DMARC records to improve deliverability. After securing the technical side, I cleaned and organized the email list to remove problematic contacts that could damage sender reputation. Once the foundation was stable, I built a complete email automation system designed to guide subscribers through a clear journey. This included welcome sequences, follow-up flows, and structured campaigns aimed at increasing engagement and driving conversions. The new system ensured that emails were not only more likely to reach the inbox but also delivered with better timing and relevance. After implementation, the client experienced improved inbox placement, stronger engagement, and regained confidence in using email as a reliable channel for communication and sales. The project turned a broken and unreliable email setup into a functional system that supported consistent outreach and better results.

Email Marketing Specialist

Jun 2022 - Jun 2022 • 0 mos

Worked closely with a coaching business that was struggling to generate consistent results from email marketing. Despite having an email list, their campaigns produced very low open rates, almost no clicks, and failed to convert subscribers into paying clients. The existing system was poorly structured — the email list was disorganized, there was no clear segmentation, and follow-up sequences were either missing or ineffective. As a result, most subscribers ignored the emails, and the client felt that email marketing was not worth the effort. I took full responsibility for rebuilding their email system from the ground up. This began with a complete review of their current setup, list quality, and past campaign performance. I reorganized the email list, removed inactive contacts, and created a cleaner structure for better targeting. Next, I designed and implemented a series of automated email sequences focused on nurturing new subscribers, building trust, and guiding them toward becoming clients. Each sequence was carefully written and structured to improve engagement and encourage action. In addition to automation, I optimized the overall flow of communication so that subscribers received relevant messages at the right time. The new system gave the client a clear and reliable process instead of random, inconsistent emails. After the improved setup was launched, the client began to see higher engagement, better responses, and a noticeable improvement in the quality of leads coming from their email list. Email marketing shifted from a frustrating and underperforming channel into a structured system that supported steady business growth.