c
carina_chen1

Chen X

@carina_chen1

Marketing Professional

Chine
Chinois
Certaines informations sont présentées en anglais.
À propos de moi
I am a marketing professional with 8+ years of experience across FMCG, pet care, and e-commerce. I specialize in translating market analysis, consumer insights, and competitor activity into actionable marketing strategies. My expertise includes brand strategy, integrated marketing, and AI-assisted research workflows.... Plus d’infos

Compétences

c
carina_chen1
Chen X
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Recherche générale en ligne
I will conduct market and competitor research for your brand
De35 $US / projetPlus de détails

Expérience professionnelle

Budweiser

Trade Marketing Specialist

Budweiser • Temps plein

Mar 2023 - Mar 2025 • 2 yrs

Led regional marketing initiatives for Harbin Beer, covering new product launches, channel expansion, digital promotion, and consumer activation. 1. Led regional RTM strategy and launch execution for a new product, achieving 94% distribution coverage and 10% YoY sales growth. 2. Developed channel and activation plans based on market objectives and performance insights. 3. Designed and executed 200+ channel activation initiatives, including brand image stores and consumer engagement programs. 4. Developed digital promotion mechanisms and a registration tool covering 98,000+ monthly active outlets.

Procter_& Gamble

E-commerce Communication Manager — Integrated Marketing

Procter & Gamble • Temps plein

Sep 2021 - Apr 2022 • 7 mos

Worked on integrated marketing projects across multiple P&G categories, including communication planning, content strategy, KOL collaboration, and performance optimization. 1. Planned integrated campaigns combining communication resources, content, KOL collaboration, and e-commerce channels. 2. Supported a JD.com Super Brand Day campaign whose Weibo topic generated 1B+ reads. 3. Partnered with the JD content team to develop a content placement SOP across P&G categories. 4. Helped increase the platform's high-quality content rate by 30% and achieved 100% content coverage for hero and new SKUs.