Carlos Vargas
Digital Marketing and Web Specialist
Compétences
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Expérience professionnelle
Independent Consultant in Digital Marketing and Web Development
Freelance • Freelance
Jan 2017 - Present • 9 yrs 9 mos
Design and development of e-commerce stores on Shopify and WordPress from start to finish, including site architecture, user experience, and continuous platform maintenance. Planning and execution of content and social media strategies, adapting messages according to the audience to maximize reach and engagement. Development of conversion-oriented landing pages for digital marketing campaigns. Administration of critical web infrastructure including domains, corporate email, and hosting, ensuring business continuity during migration processes. Development of brand identity and creative direction to strengthen market positioning.