
Cater Emily
Expert Social Media Manager
Compétences

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Expérience professionnelle
Freelance Social Media Manager & Marketing Strategist
Upwork • Freelance
Dec 2021 - Present • 4 yrs 8 mos
Providing full social media management and marketing strategy services to businesses across multiple industries including e-commerce, health, beauty, fashion and technology. Core responsibilities and achievements: → Developed and executed data-driven social media strategies for clients across Instagram, Facebook, TikTok, LinkedIn and Pinterest. → Created scroll-stopping content including graphics, captions, reels and stories that consistently increased engagement rates. → Managed content calendars, scheduling and publishing across multiple platforms simultaneously. → Conducted hashtag research and SEO optimization to maximize organic reach and discoverability for every client. → Built and grew engaged communities by managing comments, DMs and audience interactions daily. → Delivered monthly analytics reports tracking follower growth, engagement rate, reach and conversion performance. → Worked with clients from USA, UK, UAE, Germany and France managing international brand voices and adapting content strategies to different target markets. → Consistently helped clients increase organic follower growth and turn social media audiences into paying customers through strategic content and community management.