Catalina A

Creative Manager - UA & Growth

Theo • Temps plein

Sep 2024 - Present • 2 yrs 1 mo

Lead creative and content strategy across User Acquisition and organic Social Growth at Theo, translating audience insights, performance data, cultural trends and platform-native behaviors into creative direction and scalable content strategies. • Oversee the end-to-end creative process, from research, ideation and briefing through production, testing and iteration, ensuring alignment with creative direction and growth objectives. • Define and evolve performance-driven creative strategies, guiding the development of concepts, hooks, formats and messaging based on data and creative learnings. • Lead organic social content strategy, setting content priorities, creative direction and experimentation frameworks to grow reach, engagement and brand relevance. • Lead cross-functional creative initiatives across Design, Production, Product, Tech and Data, connecting creative decisions to growth objectives. • Translate cultural, platform and competitor trends into creative opportunities across paid and organic content. • Guide social-first growth experiments across content formats, community engagement and content repurposing, using insights to inform future creative direction. • Drive the integration of Generative AI into creative workflows to accelerate production and expand creative possibilities. • Build scalable creative systems connecting Paid UA, Organic Social, AI-powered production and performance insights.

Marketing Partnerships Lead

Storybook App • Temps plein

Sep 2022 - Sep 2024 • 2 yrs

Partnership Strategy: Lead the development and execution of a comprehensive marketing partnerships strategy, securing key collaborations with top brands and organizations to drive brand awareness and customer acquisition. Negotiation and Relationship Management: Negotiated and managed strategic agreements with partners, optimizing ROI through joint marketing campaigns and co-branded initiatives. Cross-Functional Leadership: Collaborated with internal teams (e.g., Product, Sales, and Content) to align partnership objectives with broader business goals, ensuring seamless integration and execution. Market Insights and Trends: Monitored industry trends and competitor activities to identify and capitalize on emerging partnership opportunities.

Marketing Senior Product Manager

Cépage Laboratoire • Temps plein

Nov 2016 - Sep 2021 • 4 yrs 10 mos

Skin Care Division - Oversee the execution of the Brand Production Plan. - Lead the development of new product launches. - Manage costs, margins, and pricing strategies. - Develop packaging materials. - Monitor KPIs: Units, Pricing, Margins, Stock Levels, and Costs. - Execute consumer communication strategies, including the development and tracking of promotions, point-of-sale materials, and digital/print advertising. - Design and implement a 360° communication plan. - Collaborate with design and communication agencies to ensure alignment and execution. - Analyze product performance to identify opportunities and threats. - Conduct market data analysis to inform decision-making. - Manage and monitor the annual budget. - Create and execute the annual marketing plan.