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Catalina Geo
@catalina_geo
Content creator
Roumanie
Anglais, Espagnol
À propos de moi
Hi, I'm Cathy, a Product & Operations Specialist with experience helping businesses turn ideas into organized, actionable solutions.
I've worked across product management, Scrum, digital marketing, risk management, and business operations. My career has allowed me to collaborate with cross-functional teams, manage projects from concept to delivery, and create processes that improve efficiency and support business growth.
I'm someone who naturally enjoys planning, researching, solving problems, and helping teams work more effectively together.
Compétences
Catalina Geo
hors ligne •
Voir mes services
Gestion de projet
I will write professional product requirements and user stories
Expérience professionnelle
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6 yrs 6 mos
Risk Account Manager
Jul 2023 - Present • 3 yrs 1 mo
Managed merchant risk operations and financial transaction monitoring for an online payment gateway. Worked closely with developers to design fraud-prevention features, analyze transaction patterns, and improve internal processes that protected both merchants and business revenue. Key achievements: Managed a portfolio of 45 merchants. Helped reduce fraudulent transactions by 35%. Designed functional requirements for fraud prevention features. Collaborated with developers to implement risk-management solutions. Created and analyzed monthly financial reports to evaluate system performance. Improved operational processes for merchant onboarding and monitoring.
Digital Marketing Specialist
Mar 2025 - Jul 2026 • 1 yr 4 mos
Managed digital marketing campaigns focused on customer acquisition and subscription growth for an online bookstore. Supported campaign planning, Google Ads management, landing page tracking, affiliate marketing operations, and campaign performance analysis. Key achievements: Increased subscription sales by 45%. Managed approximately €1,000/month in advertising spend. Implemented landing page tracking and conversion measurement. Coordinated affiliate marketing activities. Managed automated affiliate invoicing and reporting processes. Created advertising copy and supported campaign optimization.
Product Manager
Feb 2023 - Mar 2025 • 2 yrs 1 mo
Led the product development of a digital wallet from concept to launch, collaborating with development teams in both Romania and South America. Managed product planning, backlog prioritization, feature requirements, user stories, testing, and product strategy while acting as the bridge between business stakeholders and developers. Key achievements: Planned and delivered 10+ product features. Wrote detailed product requirements and user stories. Coordinated international development teams. Managed the product backlog and sprint priorities. Led feature testing, bug reporting, and quality improvements. Worked closely with developers to transform business ideas into technical solutions.
