
Caleb D
Helping Home Service Businesses Get More Leads Through Ads, SEO and Web Design
Compétences

Voir mes services


Portfolio
Expérience professionnelle
Paid Media Analyst
Intero Digital • Temps plein
Sep 2025 - Present • 8 mos
Overview: Managing 7 accounts, $38K monthly spend Budget projections, account restructuring, campaign launchesProfessional Agency Experience E-commerce: Increased ROAS from 3.2x to 9x through Google Merchant Center integration B2B Manufacturing: Improved conversions by 18% over 3 months through adjusting a CPA target that was too high. Cellular/Telecom: Doubled branded leads by reducing wasted budget in other campaigns.
Owner
Spark Innovations Marketing • Freelance
Jan 2025 - Present • 1 yr 4 mos
Local Service Business SEO: Achieved #1 organic rankings within 30-mile radius through Local SEO signals, schema markup, and Google Business Profile. Services Offered: Website design Logo design Print materials Strategic consulting on local visibility and conversions
Digital Marketing Specialist
Edify Marketing + Ops • Temps plein
Nov 2023 - Sep 2025 • 1 yr 10 mos
Client-Facing Marketing Role B2B Manufacturing: Took client from 0 leads in nearly a year to 18 leads/month Fixed budget allocation, match types, and conversion tracking Excavation Contractor (Home Services!): Generated 3 qualified leads. $800 spend in rural market Projects were valued between $5k-15k. $267 per qualified lead Additional Services: Website design Email campaigns Press releases Trade show coordination Client meetings and reporting Video Photography