Charlize

Shopify Store Designer & E-commerce Specialist

Salon Brandz

Dec 2024 - Apr 2025 • 4 mos

I have hands-on experience designing, customizing, and optimizing Shopify stores for businesses, brands, startups, and entrepreneurs. My work focuses on creating professional, responsive, user-friendly online stores that align with a brand’s identity and provide a smooth shopping experience across desktop and mobile devices. Throughout my Shopify experience, I have worked on complete store designs and redesigns, Shopify theme customization, homepage development, product and collection pages, navigation menus, headers, footers, banners, custom sections, and responsive layouts. I also have experience with Shopify Liquid customization, allowing me to modify existing themes and create tailored storefront sections beyond standard theme settings. My responsibilities include setting up and organizing products, collections, menus, store sections, product information, images, and essential e-commerce elements. I also improve existing Shopify stores by identifying layout issues, enhancing visual presentation, simplifying navigation, improving mobile responsiveness, and creating a more consistent customer journey. Key achievements include: successfully customizing Shopify themes to match different brand identities, building clean and conversion-focused storefront layouts, improving homepage and product-page presentation, organizing large product catalogs and collections, implementing custom Shopify Liquid sections, and delivering responsive designs that work effectively across different screen sizes. My core expertise includes Shopify Store Design, Shopify Website Design, Shopify Store Redesign, Shopify Theme Customization, Shopify Liquid, Shopify Homepage Design, Product Page Design, Collection Setup, E-commerce Website Design, Responsive Shopify Design, Shopify Customization, and Online Store Development.