
charrlottebro
Local PPC, Google Maps Specialist for Cafes, Restaurants and Boutiques
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Hyper-Local PPC & Foot Traffic Growth Lead
MainStreet Family Care • Freelance
Jan 2026 - Jun 2026 • 5 mos
Managed over $80k in monthly localized ad spend across multiple high-end restaurants, busy urban cafes, and boutique retail stores, increasing physical customer visits by an average of 34%. Formatted and deployed hyper-local Google Search and Google Maps campaigns built around real-time intent phrases like "best dinner near me" and "boutique clothing store open now." Configured advanced geographic radius targeting down to a 1-to-3 mile perimeter around storefronts, ensuring ad budgets were focused purely on active, nearby shoppers. Linked Google Business Profiles directly to Google Ads Manager, maximizing visual presence via Promoted Pins and location extension assets within the map pack. Set up conversion tracking pipelines using Google Tag Manager to monitor high-value user actions including click-to-call dials, map direction requests, and reservation bookings.