Sajawal

PERFORMANCE MANAGER

SKYBRIDGE CREATIVE AGENCY • Freelance

Jul 2024 - Present • 1 yr 11 mos

Plan, launch, and optimize paid campaigns (Google, Meta, etc.) to maximize ROAS. Monitor daily performance, adjust targeting, and run A/B tests on ads & landing pages. Maintain and update WordPress/Shopify stores (products, plugins/apps, themes). Optimize websites for speed, SEO, mobile responsiveness, and conversions. Implement tracking tools (pixels, ) for accurate reporting. Prepare performance reports and recommend growth strategies monthly.

SOCIAL MEDIA & PROJECT MANAGER

SIGMA LOGIX CREATIVE AGENCY • Indépendant

Dec 2020 - Present • 5 yrs 6 mos

As a core leader at Sigma Logix, I bridge the gap between creative vision and business growth. I manage end-to-end digital ecosystems for diverse clients, specializing in high-end aesthetics and data-driven marketing strategies across Meta, Google, and specialized web platforms. Key Responsibilities: Full-Scale Project Oversight: Managing the complete lifecycle of branding and web development projects, ensuring timely delivery and alignment with client business goals. Strategic Social Media Management: Designing and executing comprehensive social media roadmaps for diverse sectors, including Medical Clinics, Manufacturing (Ceramics & Plastics), and Education/Migration agencies. Performance Marketing: Overseeing high-budget Meta and Google Ad campaigns ($1,000+ monthly spend) with a focus on lead generation and brand awareness. Creative Direction: Collaborating with design teams to produce premium, cinematic, and 3D visual content that maintains a luxury brand identity. Key Achievements Portfolio Expansion: Successfully managed the digital transformation for Think Higher (Migration Consultants), overseeing the development of a complex, resource-heavy WordPress site serving 200k+ global users. Brand Authority Building: Orchestrated the launch and branding of Brito Ceramics and Best Asia Plastic Industry, establishing a "luxury organic" visual identity that stands out in the manufacturing sector. Healthcare Growth: Scaled the digital presence of The Specialist Clinic (Dr. Danish Javed) through targeted social media advertising, significantly increasing patient inquiries and appointment bookings. High ROI Campaign Management: Managed a 125,000 PKR monthly ad spend for agency clients, consistently achieving lower CPL (Cost Per Lead) and higher engagement rates compared to industry benchmarks. Process Optimization: Streamlined the agency’s workflow between design and development, reducing project turnaround time by 20% while maintaining premium quality standards.