Cindy H. McGrif

Paid Media Strategist

Self Employed • Freelance

Sep 2023 - Present • 2 yrs 11 mos

As a Paid Media Strategist, I focus on building data-driven advertising systems that consistently generate leads, sales, and measurable business growth. Key Responsibilities: Developed full-funnel paid media strategies aligned with business goals and target audiences Created and tested high-performing ad creatives, copy, and targeting structures Managed multi-channel campaigns across Google Ads, including Search, Display, and YouTube Implemented advanced tracking systems using Google Analytics and conversion tracking tools Continuously optimized campaigns using A/B testing, performance data, and audience insights Results and Impact: Increased return on ad spend by up to 60 percent through strategic optimization Generated consistent, high-quality leads for service-based and eCommerce businesses Improved campaign efficiency by reducing wasted ad spend and increasing targeting precision Helped businesses scale from initial testing phases to stable, profitable campaigns Delivered long-term growth strategies that sustained performance beyond short-term campaigns

PPC Campaign Manager

Agency • Freelance

Jun 2022 - Present • 4 yrs 2 mos

Focused on delivering scalable paid advertising solutions, I manage and optimize PPC campaigns that drive qualified traffic, leads, and revenue for businesses across various industries. Key Responsibilities: Managed end-to-end PPC campaigns across Google Ads including Search, Display, and YouTube Conducted advanced keyword research, audience segmentation, and competitor analysis Optimized campaign structure, bidding strategies, and ad creatives for maximum performance Implemented conversion tracking, remarketing campaigns, and audience retargeting strategies Analyzed campaign data and provided actionable insights to improve ROI Results and Impact: Increased lead generation by up to 45 percent for multiple clients Reduced cost per click and cost per conversion through continuous optimization Scaled profitable campaigns while maintaining strong return on ad spend Improved ad quality scores, leading to better ad placements and lower costs Delivered consistent, measurable results that strengthened client trust and retention

Google Ads Specialist

Self Employed • Freelance

Feb 2020 - Present • 6 yrs 6 mos

As a Google Partner and certified Google Ads Specialist, I help businesses drive targeted traffic, generate leads, and increase revenue through data-driven advertising strategies. Key Responsibilities: Planned, created, and managed high-performing Google Ads campaigns (Search, Display, Shopping, and YouTube) Conducted keyword research, competitor analysis, and audience targeting to maximize ROI Optimized campaigns through A/B testing, bid adjustments, and conversion tracking Managed advertising budgets efficiently to reduce cost per click and improve performance Developed landing page strategies aligned with ad campaigns for higher conversions Results and Impact: Managed multiple successful ad campaigns across multiple industries Increased client ROI by up to 50 percent through strategic optimization Reduced cost per acquisition by an average of 30 percent Generated consistent high-quality leads and sales for small and medium-sized businesses Maintained strong client retention through measurable and transparent results