Renee Y

Senior Business Intelligence Analyst

Sep 2020 - Present • 5 yrs 8 mos

 Market Insight & Storytelling: Synthesized qualitative and quantitative data from 5+ ecosystems to distill annual top 3 market trends across 7+ categories; Established 15+ key customer profiles; fueled 8+ successful strategic proposals.  Research & Decision-making: Led full cycle of 10+ custom market research projects with leading agencies, such as Nielsen: from U&A studies (1,500+ samples to unravel 4+ sets of consumer habits) and 10+ expert interviews to annual national brand health check for 5+ brands, institutionalizing insights to influence marketing direction decision-making.  Data & Insights Enablement: Self-taught Power BI and pioneered the company's first set of nationwide POS landscape dashboards, mapping 400,000+ outlets across 11 store types, and 6 market segments; identified 2 key industry shift, 3 emerging high-potential segments, 20+ target KAs to shift strategic planning from intuition to evidence-based.  Research & Problem-solving: Iterated annual customer NPS studies across 4 channels to identify operational issues and opportunities, transformed 350+ feedbacks into actionable recommendations for 3 product types, and 7 regions.  Strategic Planning & Cross-Functional Projects: Conducted 2 rounds of deep-dive nationwide market scanning & analysis across 12 pre-defined segments to shape the 3-year corporate strategy. Organized 3 company-wide strategy workshops and aligned 10+ cross-functional projects with defined KPIs and progress tracking streamline.  Business Intelligence: Leveraged 5+ intelligence collection tools to monitor market dynamics and published monthly newsletter; early identification of a nationwide KA contributed to secure 10% of sales KPI for a new product category.  Competitive Intelligence: Established national production capacity map of 25+ plants and 10+ production categories to support market sizing and raw material strategy; proactively monitoring 5+ information channels to track competitors via 30+ monthly publication

Staff Accountant

Apr 2018 - Apr 2020 • 2 yrs

 Financial Reporting & Analysis: Assisted in developing U.S. GAAP financial statements. Conducted monthly analysis using financial ratios, rolling break-even, EBITDA, and cash flow models to identify risks and investment opportunities.  Data Accuracy & Reconciliation: Accurately processed 300+ daily cash transactions and 100+ subcontractor documents. Reconciled 50+ daily orders between Salesforce and QuickBooks to ensure data consistency.  Data Reliability & Quality: Managed monthly reconciliation and quarterly audits for 10+ asset/liability accounts, ensuring 100% accountability. Oversaw employee expense reports, auditing compliance with company policy.  Process Design & Iteration: Redesigned the payment receipt process, reducing the cash conversion cycle to 1-2 business days; Streamlined the customer refund process through cross-department coordination to prevent oversights.  Problem Solving & Teamwork: Generated weekly aged receivable reports to monitor collection issues. Collaborated across 4 departments to reduce accounts receivable by 60% ($300K) within two months.