c
coco_ren

Kexin R

@coco_ren

Senior Data Analyst

Chine
Chinois, Anglais
Certaines informations sont présentées en anglais.
À propos de moi
Hi, I’m Ren Kexin, a 5-year data analyst in travel and fintech. I hold an MSc in Statistics and Data Science from the University of Edinburgh. I use SQL, Python and A/B testing to turn raw data into valuable insights. I deliver data analysis, modeling and experiment design to support data-driven decisions. My work has lifted conversion rates and validated business growth with solid statistics. I solve your data challenges accurately and efficiently. Let’s work together!... Plus d’infos

Compétences

c
coco_ren
Kexin R
hors ligne • 

Voir mes services

Analyse BI
I will do statistical data analysis with sql, python, excel
De15 $US / projetPlus de détails

Expérience professionnelle

Trip.com

Data Analyst

Trip.com

Mar 2021 - Jan 2024 • 2 yrs 10 mos

Analyzed user behavior across travel products (train tickets & hotels) to uncover cross-selling opportunities Designed and launched A/B tests to improve user journey and conversion funnels Built pre-emptive cross-sell strategies embedded in booking flow using behavioral insights Scaled successful domestic strategies to international markets by analyzing regional user differences Evaluated new acquisition channels with quasi-experiments (Difference-in-Differences) Partnered with cross-functional teams to deliver data-driven growth Top results: +3.5% cross-sell conversion rate (domestic) New channels validated with only 0.75% cannibalization Pinpointed high-growth regions for smarter resource allocation