The Perfect Design Brief

Here’s how to tell design freelancers exactly what you need
You need design help, and you know where to find the best freelancer for the job (on Fiverr Business, of course).  
Now you need to tell that freelancer what you want. But…how?
We searched the web and picked the brains of some of our top design freelancers in order to break down exactly what they need to know to deliver perfect design work.
And then we went ahead and created a template for the perfect brief. Download it here.

1. The “What”

First up—what kind of design work do you need? Is it for a logo or presentation? Illustration? Some kind of architecture or interior design? The possibilities are (almost) endless, so the first step is to identify what you want.

Logo Design

create unique minimalist logo design with copyright
B
Blandon Ramirez
Blandon Ramirez
Niveau 2

I will create unique minimalist logo design with copyright

4,8(460)
À partir de 50 $US
do modern minimalist business logo design for your brand
F
Farhan
Farhan
Niveau 2

I will do modern minimalist business logo design for your brand

4,9(+1k)
À partir de 45 $US
create a professional minimalist logo design
B
Brandora D
Brandora D
Niveau 2

I will create a professional minimalist logo design

5,0(536)
À partir de 40 $US
create cozy hand drawn logo illustrations for small business
S
Sabrina J
Sabrina J
Niveau 2

I will create cozy hand drawn logo illustrations for small business

5,0(77)
À partir de 75 $US
do modern, minimalist logo design and branding kit
M
Makkin Sol
Makkin Sol
Top freelance

I will do modern, minimalist logo design and branding kit

4,8(556)
À partir de 40 $US

Offre des consultations vidéo

design logo for your brand or business
D
Dygram Design
Dygram Design
Niveau 2

I will design logo for your brand or business

4,9(+2k)
À partir de 40 $US

Offre des consultations vidéo

design a logo for your business or product
A
Adri
Adri
Top freelance

I will design a logo for your business or product

4,9(+5k)
À partir de 50 $US
create playful mascot logo for your brand
D
Dieggggo
Dieggggo
Top freelance

I will create playful mascot logo for your brand

4,9(77)
À partir de 100 $US

Illustration

draw cartoons, mascots, and caricatures
P
Philip B.
Philip B.
Top freelance

I will draw cartoons, mascots, and caricatures

5,0(1 000)
À partir de 50 $US
design modern flat vector illustrations for website, app, animation
N
Nipun W.
Nipun W.
Top freelance

I will design modern flat vector illustrations for website, app, animation

4,9(266)
À partir de 15 $US
create high quality anime character illustrations and oc designs
A
Aztra.studio
Aztra.studio
Top freelance

I will create high quality anime character illustrations and oc designs

5,0(160)
À partir de 25 $US

Offre des consultations vidéo

do children book illustration and story book cover
A
Asia Parveen
Asia Parveen
Niveau 2

I will do children book illustration and story book cover

4,6(39)
À partir de 15 $US
draw a custom map for fantasy, scifi, book or boardgame
A
Antonio G
Antonio G
Top freelance

I will draw a custom map for fantasy, scifi, book or boardgame

4,8(60)
À partir de 70 $US
design 5, 10, 20 or more high quality stickers for you
A
Alex
Alex
Top freelance

I will design 5, 10, 20 or more high quality stickers for you

4,8(90)
À partir de 185 $US
draw vintage western cowboy for logo and t shirt
A
Arif Suseno
Arif Suseno
Top freelance

I will draw vintage western cowboy for logo and t shirt

4,8(513)
À partir de 90 $US
draw your idea in a comic , manga , anime style
C
Carlos B
Carlos B

Vetted Pro

I will draw your idea in a comic , manga , anime style

4,9(957)
À partir de 130 $US

Offre des consultations vidéo

Architecture & Interior Design

create photorealistic 3d architectural models and renders
S
Saad
Saad
Niveau 2

I will create photorealistic 3d architectural models and renders

4,9(223)
À partir de 150 $US
do interior design sketchup modelling and 3d renderings
A
Adan F
Adan F
Niveau 2

I will do interior design sketchup modelling and 3d renderings

4,8(208)
À partir de 30 $US
draw your architectural, electrical, plumbing plans, mep drawings
E
Engr Ali Haider
Engr Ali Haider
Niveau 2

I will draw your architectural, electrical, plumbing plans, mep drawings

4,9(169)
À partir de 15 $US

Offre des consultations vidéo

draft 2d floor plans, construction permit drawings and architectural house plans
X
Xadich
Xadich
Niveau 2

I will draft 2d floor plans, construction permit drawings and architectural house plans

4,9(255)
À partir de 20 $US
redraw your image, blueprints, and floor plans into autocad
A
Ahmed Mekawy
Ahmed Mekawy

Vetted Pro

I will redraw your image, blueprints, and floor plans into autocad

4,9(29)
À partir de 100 $US
do interior, exterior design, sketchup 3d model and render
H
Hassan
Hassan
Top freelance

I will do interior, exterior design, sketchup 3d model and render

4,9(531)
À partir de 30 $US
do interior and exterior design with 3d render of house, commercial building
J
Jan Muhammad
Jan Muhammad
Niveau 2

I will do interior and exterior design with 3d render of house, commercial building

5,0(84)
À partir de 60 $US
architect of city permit drawings, 2d floor plan, blueprints and 3d rendering
N
Naim
Naim
Niveau 2

I will architect of city permit drawings, 2d floor plan, blueprints and 3d rendering

4,8(256)
À partir de 50 $US

Presentation Design

do powerpoint, google slides design and investor pitch deck
S
Sherry
Sherry
Niveau 2

I will do powerpoint, google slides design and investor pitch deck

5,0(105)
À partir de 80 $US

Offre des consultations vidéo

create professional business and pitch deck slides
D
Dave D.
Dave D.
Top freelance

I will create professional business and pitch deck slides

4,8(+1k)
À partir de 45 $US

Offre des consultations vidéo

do powerpoint presentation and investor pitch deck design
Z
Zara
Zara

Vetted Pro

I will do powerpoint presentation and investor pitch deck design

4,9(294)
À partir de 100 $US

Offre des consultations vidéo

do powerpoint presentation, google slides or investor pitch deck design
D
Devcubix
Devcubix

Vetted Pro

I will do powerpoint presentation, google slides or investor pitch deck design

4,8(899)
À partir de 100 $US

Offre des consultations vidéo

design powerpoint presentation, pitch deck for your business
L
Lynxify
Lynxify

Vetted Pro

Our agency will design powerpoint presentation, pitch deck for your business

4,8(+2k)
À partir de 125 $US

Offre des consultations vidéo

design master template with powerpoint and google slide
A
Ashikur Rahman
Ashikur Rahman

Vetted Pro

I will design master template with powerpoint and google slide

4,9(552)
À partir de 100 $US

Offre des consultations vidéo

design investor pitch deck and powerpoint presentation
O
Omer Alvi
Omer Alvi
Top freelance

I will design investor pitch deck and powerpoint presentation

4,8(+2k)
À partir de 40 $US
design a professional powerpoint presentation
U
Umer H
Umer H

Vetted Pro

I will design a professional powerpoint presentation

4,9(+2k)
À partir de 100 $US

Offre des consultations vidéo

Explore More Design Services >
Tip for success
No matter your “what”, it’s important to be detail oriented. Instead of simply asking for game art, ask for help designing characters and their props.

2. The “Why”

Ask yourself why. Why do you need this design? Maybe it’s an update for your professional website, an attempt to reach a wider audience, or a project meant to bring awareness to your brand.
The most important part of the brief is explaining the purpose behind your request. This informs your freelancer about your goals and ensures your design accomplishes what you want.
Tip for success
Your design work likely has more than one “why”. Identify every goal you want to achieve, and be as specific as possible. Don’t request a logo design, request a logo design that’s bold and uses symbolism to convey the nature of your business.

3. The “Who”

In order to reach the right people, designers need to know who you’re trying to reach.
The best way to figure that out? Market research. Fortunately, Fiverr Business can help with that too. Whether it’s via surveys, focus groups, or general research, rely on Fiverr Business to identify your ideal demographics. This will help you reach the right consumers and ultimately save you time, money, and resources.

Market Research

online survey forms, heyflow, tally, cognito form, google form zoho form, wpform
S
Saphire
Saphire
Niveau 2

I will online survey forms, heyflow, tally, cognito form, google form zoho form, wpform

4,9(13)
À partir de 30 $US

Offre des consultations vidéo

create jotform, typeform, tally, involveme, heyflow, google, survey, custom form
D
Desol Int.
Desol Int.
Top freelance

Our agency will create jotform, typeform, tally, involveme, heyflow, google, survey, custom form

4,9(+1k)
À partir de 25 $US

Offre des consultations vidéo

create custom surveys and collect targeted respondents
T
Trevi
Trevi
Top freelance

I will create custom surveys and collect targeted respondents

4,9(185)
À partir de 125 $US
conduct a comprehensive bespoke market research
D
Dr. Loaloa Riad
Dr. Loaloa Riad

Vetted Pro

I will conduct a comprehensive bespoke market research

4,9(468)
À partir de 100 $US

Offre des consultations vidéo

get 1000 targeted survey respondents via google forms jotform questionnaire poll
S
Samuel C
Samuel C
Niveau 2

I will get 1000 targeted survey respondents via google forms jotform questionnaire poll

4,7(89)
À partir de 10 $US
do comprehensive market research report, competitor analysis
Z
Zia H
Zia H
Top freelance

I will do comprehensive market research report, competitor analysis

4,9(434)
À partir de 50 $US

Offre des consultations vidéo

perform cutting edge market research and competitor analysis
C
Christinacannes
Christinacannes

Vetted Pro

I will perform cutting edge market research and competitor analysis

5,0(39)
À partir de 300 $US
get 1000 targeted respondents to fill online survey google form jotform polls
J
Julianah A.
Julianah A.

I will get 1000 targeted respondents to fill online survey google form jotform polls

4,9(17)
À partir de 10 $US
Tip for success
Once you’ve identified your audience, break them down into personas with distinct characteristics for each of your primary consumer types. You can even give them names to help bring them to life. This will be a valuable long-term resource. 

4. The “How”

So you’ve identified what you want, why you want it, and who it’s for. Now you need to clarify how you want it done.
Give some background and context on your business. What kind of fonts and colors do you use? What’s your brand’s tone of voice? What are some hard-and-fast rules around how you operate? 
Provide examples of previous work that you like (or dislike!) as guidance for your freelancer. 

Brand Style Guides

create a professional brand style guide and brand identity and branding kit
A
Aurelia
Aurelia
Niveau 2

I will create a professional brand style guide and brand identity and branding kit

4,8(103)
À partir de 3 950 $US
design a professional logo and complete brand identity for your business
G
Gary J.
Gary J.
Top freelance

I will design a professional logo and complete brand identity for your business

4,9(968)
À partir de 50 $US
do brand style guide, custom logo design, and branding identity
B
Bhavik C
Bhavik C

Vetted Pro

I will do brand style guide, custom logo design, and branding identity

4,8(118)
À partir de 125 $US

Offre des consultations vidéo

design a professional logo, branding kit and brand identity
A
Ashar
Ashar
Niveau 2

I will design a professional logo, branding kit and brand identity

4,8(+1k)
À partir de 40 $US
create modern brand identity and business logo design
V
Vladislav Bond
Vladislav Bond
Top freelance

I will create modern brand identity and business logo design

4,9(370)
À partir de 365 $US
design a business logo, brand style guide, and corporate brand identity
S
San
San

Vetted Pro

I will design a business logo, brand style guide, and corporate brand identity

4,9(143)
À partir de 135 $US

Offre des consultations vidéo

design your brand guidelines and timeless logo
R
Robert B.
Robert B.

Vetted Pro

I will design your brand guidelines and timeless logo

4,9(95)
À partir de 500 $US
design a minimalist logo, brand book, and corporate brand identity guidelines
N
Nancy C
Nancy C

Vetted Pro

I will design a minimalist logo, brand book, and corporate brand identity guidelines

4,8(20)
À partir de 125 $US

Offre des consultations vidéo

Tip for success
You may not have any brand guidelines yet. That’s ok. Work with a branding expert to help identify your brand’s personality.

5. The “What If”

Let’s fast forward. Your freelancer knocked it out of the park and designed exactly what you wanted. What’s next?
Repurpose!  
Use your new design work for more. Make that book cover the background of your website homepage. Put your new logo into a package design. Transform your AR filter into a static image to post on social media. 
There are so many ways to use your design work. Don’t stop here.

Website Design

design a professional, responsive, and high converting wordpress website
T
Tewana Johnson
Tewana Johnson
Niveau 2

I will design a professional, responsive, and high converting wordpress website

4,7(36)
À partir de 95 $US

Offre des consultations vidéo

design or redesign shopify website, shopify store design, shopify expert
O
Ovalfox
Ovalfox
Niveau 2

I will design or redesign shopify website, shopify store design, shopify expert

4,8(+1k)
À partir de 150 $US
design or redesign a professional wix website
M
M.j. Munzir
M.j. Munzir

Vetted Pro

I will design or redesign a professional wix website

4,9(315)
À partir de 150 $US

Offre des consultations vidéo

build a responsive wordpress business, blog or online store with elementor
J
Joyce Web
Joyce Web
Niveau 2

I will build a responsive wordpress business, blog or online store with elementor

4,9(68)
À partir de 50 $US
do modern squarespace website design or redesign, website development
L
Limon
Limon
Niveau 2

I will do modern squarespace website design or redesign, website development

4,9(599)
À partir de 80 $US

Offre des consultations vidéo

design godaddy website, godaddy redesign, godaddy SEO, godaddy builder
J
Joseph Thankgod
Joseph Thankgod
Niveau 2

I will design godaddy website, godaddy redesign, godaddy SEO, godaddy builder

4,9(38)
À partir de 10 $US
create figma website design and landing page design or mobile app ui ux design
E
Exploda Company
Exploda Company
Top freelance

I will create figma website design and landing page design or mobile app ui ux design

5,0(216)
À partir de 180 $US
design a modern and responsive wordpress website with elementor
S
ServeTech G
ServeTech G
Niveau 1

I will design a modern and responsive wordpress website with elementor

5,0(9)
À partir de 100 $US

Social Media Design

design high performing facebook and meta ad creatives
D
Denis S
Denis S
Top freelance

I will design high performing facebook and meta ad creatives

4,9(+3k)
À partir de 30 $US
design a professional linkedin banner
J
Jonathan E.
Jonathan E.
Top freelance

I will design a professional linkedin banner

4,9(16)
À partir de 40 $US
design meta ad creatives for facebook
J
Julia
Julia
Niveau 2

I will design meta ad creatives for facebook

5,0(127)
À partir de 150 $US
draw cartoon banners for youtube and twitch
S
Sanie
Sanie
Top freelance

I will draw cartoon banners for youtube and twitch

4,8(119)
À partir de 45 $US
do facebook ad creative, ads design, instagram post, social media post design
N
Nazmul Hossain
Nazmul Hossain
Niveau 2

I will do facebook ad creative, ads design, instagram post, social media post design

5,0(463)
À partir de 15 $US
create funny viral memes from proven meme page owner
P
Pam Essy
Pam Essy
Niveau 2

I will create funny viral memes from proven meme page owner

4,9(251)
À partir de 50 $US
design the perfect youtube thumbnail
M
Mark Studios
Mark Studios
Top freelance

I will design the perfect youtube thumbnail

4,9(815)
À partir de 50 $US

Offre des consultations vidéo

design creative facebook and instagram ad images or posts
T
Teodor T.
Teodor T.
Top freelance

I will design creative facebook and instagram ad images or posts

4,9(+3k)
À partir de 35 $US

Offre des consultations vidéo

Packaging & Label Design

craft editorial unboxing experiences for your brand
A
Amir K.
Amir K.

Vetted Pro

I will craft editorial unboxing experiences for your brand

5,0(1)
À partir de 1 100 $US

Offre des consultations vidéo

design a premium supplement product label packaging
T
Top Rated
Top Rated
Top freelance

I will design a premium supplement product label packaging

4,9(+1k)
À partir de 30 $US

Offre des consultations vidéo

provide modern, minimalist packaging design return client discount
A
Adana B
Adana B
Top freelance

I will provide modern, minimalist packaging design return client discount

4,9(170)
À partir de 165 $US
do brand product packaging box design, amazon package, label, pouch
O
Omar Studios
Omar Studios

Vetted Pro

I will do brand product packaging box design, amazon package, label, pouch

4,8(373)
À partir de 115 $US

Offre des consultations vidéo

provide expert and premium packaging design solutions
G
Gefen Benda
Gefen Benda

Vetted Pro

I will provide expert and premium packaging design solutions

4,9(148)
À partir de 750 $US
design professional product labels or packaging
I
Ivan Popov
Ivan Popov

Vetted Pro

I will design professional product labels or packaging

5,0(771)
À partir de 680 $US
design premium packaging and labels for international brands and products
P
Petra N.
Petra N.

Vetted Pro

I will design premium packaging and labels for international brands and products

5,0(16)
À partir de 1 995 $US
design professional product packaging
R
Roshan D.
Roshan D.
Top freelance

I will design professional product packaging

5,0(+2k)
À partir de 100 $US
There are so many great places to take a great idea.
Especially when the talent you need to get there is just a perfect brief away.
Download the Design Brief Template