Danilo Perea

Marketing Automation & Email Specialist

Feb 2025 - Present • 1 yr 9 mos

I help e-commerce businesses maximize their customer lifetime value by designing and implementing automated email marketing workflows that capture lost revenue on autopilot. Key Achievements & Responsibilities: • Designed, configured, and deployed high-converting email automation sequences using Omnisend and Klaviyo, including Welcome Series, Abandoned Cart Reminders, and Post-Purchase upsells. • Built clean, mobile-optimized email templates that match clients' unique branding guidelines and maintain high deliverability rates. • Set up advanced audience segmentation rules based on customer behavior, purchase history, and engagement levels to ensure hyper-targeted messaging. • Conducted continuous A/B testing on email subject lines, layouts, and call-to-action (CTA) buttons to consistently improve open and click-through rates. • Provided clients with clear data tracking setups to monitor revenue generated directly through automated email flows.

Senior E-commerce Store Developer & UX Designer

Jan 2025 - Present • 1 yr 10 mos

I am a dedicated E-commerce Developer specializing in building high-converting Shopify and Etsy storefronts from the ground up. I bridge the gap between stunning visual design and robust technical backend execution to help brands launch successfully and scale their digital presence. Key Achievements & Responsibilities: • Developed and launched 30+ custom Shopify and Etsy storefronts, ensuring full responsiveness across mobile and desktop platforms. • Integrated major Print-on-Demand (POD) platforms including Printify and Printful, managing seamless product syncing, automated fulfillment flows, and live inventory tracking. • Executed advanced Etsy and Shopify SEO strategies, optimizing product titles, tags, and meta descriptions to drive consistent organic traffic and improve search visibility. • Configured vital backend components including domestic/international shipping profiles, secure payment gateways, and legally compliant store policies. • Collaborated closely with clients to translate their brand vision into clean, modern user interfaces that maximize customer trust and boost conversion rates.