Accelerate your digital marketing in any market

Check up on your marketing to make sure it’s ready for anything

The market might have some people feeling a bit uncertain this season, but that doesn’t mean marketing budgets should take a hit. Actually, a majority of brands that buffed up their media budgets in the last recession saw an increase in ROI. This is the best time to make your brand stand out from competitors, and we’re certain you’ll want to have your digital marketing in check to keep up with a changing market. This means you need to make sure you have an effective digital marketing strategy in place to attract the right customers and maximize your sales and brand exposure.


To get started, follow our checklist below. These steps are sure to give your digital marketing efforts a boost during uncertain times.

Step 1: Create your marketing content

Curious how to get new customers to discover you and buy from you, even in a recession? It's all about creating engaging marketing content and continuing to get in front of existing customers and potential customers. Whether it's a blog post, a Facebook post, or a promotional email, the copy you write should highlight your products and resonate with readers. And don’t forget the importance of design. Your marketing content needs to look appealing and grab the attention of customers—especially when they see so much other content on a daily basis.


To start, make your marketing content more experience-focused. Or highlight how your product or service can be versatile or budget-friendly. Talk about value, and get customers obsessed with your brand. That’ll help you later on, post-recession. Connect your offering with a story that’s compelling and hopeful.


Also, make sure your messaging as a whole aligns with the current sentiment and acknowledges that times are tough but that you’re there for your customers. From your ads to your social media posts to your email campaigns, your messaging should strike a chord with customers who might be affected by economic downturn. The goal is to get your audience inspired and make them feel connected to your brand, which will make it easier for them to convert—whether now or in the future.

Step 2: Engage your buyers on social media

Everything you post on your social media channels needs to stand out to win new customers, especially during a recession. Create engaging content, visually appealing posts, and research and use relevant and popular hashtags to facilitate discovery. Take the time to plan and schedule compelling posts regularly using social media management tools and resources. And consider giving your marketing a boost by taking advantage of the social media advertising options available to you.

Step 3: Use search and display ads

Advertising is a great way to find new customers you might not reach organically. Maximize your marketing on all devices and platforms with video ads and mobile ad campaigns. And consider exploring search engine marketing (SEM) opportunities to drive even more leads through paid search.


To make your ads more relevant, strategically highlight value and encourage loyalty. Don't forget that your ads need to appeal visually to cost-conscious customers and potential customers. So make them look professional and tasteful but also positive and inspiring.

Step 4: Retarget with remarketing ads

Remarketing ads retarget consumers that have previously visited your site, but didn't make a purchase. These ads can also be aimed towards people that tend to engage with a particular product or those who previously searched for a product. This cost-effective tactic can help you increase sales and increase awareness. Give it a try!

Step 5: Set up email marketing campaigns and automation

If you've built up a list of email subscribers, now is a great time to reach out to them. Use email templates and create email marketing campaigns to communicate sales events and promotions or to highlight your best products. Also, consider using email marketing automation to send out additional emails to subscribers based on predefined events or triggers. For example, you can give certain customers a sneak peek at new inventory or invite them to join a sales event early.

Step 6: Offer rewards and deals

During periods of inflation and economic downturn, brands often offer attractive discounts, deals, and rewards to get shoppers in the door.


You can't afford to miss out on the action if you want to drive more sales during this time, but do so strategically. Create enticing deals and discounts to attract customers and convince them to come your way. You can even offer free gifts as a form of reward for shopping with you.

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