Work with what you’ve got

How to recycle assets to minimize spending and maximize impact

Recessions aren’t the time to spend big. but they also aren’t the time to slow your marketing efforts to a complete standstill.


If you’re one of the many businesses struggling to power effective retention and acquisition with a small budget, then it’s time to dig deep. No, not into your savings. Into your Google Drive…or archives…or wherever it is that you keep your existing assets.


With a little creativity, you can reduce, reuse, and recycle by refreshing your existing marketing materials.


Need a little guidance? Here are some cost-efficient ways to work with what you’ve got when you’re trying to spend small and still make it big.

Give your video a voice

If you’ve got great footage or animation from way back when, it might just take a compelling voice over to repurpose it into an ad, explainer video, or TikTok. It may not seem like much, but a voice over offers context a video may not be able to convey all on its own, and with the right accent or language, you can make an old video relevant to a whole new audience.


Go ahead. Look at what you’ve got in the video folder and see if you can come up with some clever commentary to accompany it.

Or turn it into a GIF

Since you’re already exploring that video folder, see if you’ve got anything in there worth converting into a GIF. Far more eye-catching than standard images, GIFs are a simple way to spruce up your emails, blog posts, and social media feeds, and make sure you’ve got the attention of your target audience.


From product demos to full-on commercials, you can take pretty much any video clip and turn it into a shareable GIF.

Retouch your photos

Have a genius vision, but don’t feel like shelling out the funds for a brand new photoshoot? Where there’s Photoshop, there’s a way. We’re all aware of just how much an image can be manipulated. Take advantage of the resources at your disposal and add or remove elements to showcase your existing photos in a new light.

Put a spin on your logo…literally

Another great marketing move that doesn’t require starting from scratch? Animating your logo. One of the main functions of a logo is to create and increase brand awareness. In other words, to make people remember you. What’s more memorable than a static image? Engaging animation that effortlessly tells your brand’s story.


Once you’ve got it, you can use it just about anywhere (digitally), from your website to social media posts to intros and outros of any videos you put out (and you should be putting out a lot, seeing as how popular video content is right now), helping you charm audiences across multiple platforms.

Draw from your data

Okay, maybe don’t actually draw. But do turn your data into a picture, or to be more specific, an infographic. By summing up existing articles or data that might be valuable to your customers in a visual, digestible image, you can bolster your brand’s position as a know-it-all (in the best way possible) without spending resources on new research.

Infographics are easy to read and, even more importantly, easy to share, so when you put one out into the webosphere, don’t be surprised if it makes the rounds and sends more traffic your way.


Ahh…you hear that? That’s the refreshing sound of your assets being recycled and upgraded to give you more value from what you already have—without reinventing the wheel or shelling out—just reinvigorating your business.

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