c
cpg_growth

Ahmed R

@cpg_growth

CPG and Pet Brand Growth Strategist

Canada
Anglais
Certaines informations sont présentées en anglais.
À propos de moi
Ex Nestlé Purina, Colgate (Hill's Science Diet) and Moose Toys brand strategist with 10+ years growing CPG and pet brands. I took Purina FortiFlora to #1 market share (+107%), grew Hill's Science Diet on Amazon.ca +220%, and launched Gui Gui slime to the #2 toy in Canada with an influencer first strategy. I help food, pet and consumer brands with launch plans, pricing and margins, Amazon growth, influencer strategy and retail sell in decks. I started in commercial finance, so every plan comes with the numbers.... Plus d’infos

Compétences

c
cpg_growth
Ahmed R
hors ligne • 

Voir mes services

Stratégie produit et feuille de route
I will create a cpg product launch plan with pricing and retail strategy
De250 $US / projetPlus de détails

Expérience professionnelle

Product & Commercial Lead

sondr • Indépendant

Nov 2025 - Present • 11 mos

• Built an AI software product that uses vision models to validate receipts and extract basket level data in seconds for CPG trade and rebate programs • Own positioning, pricing and go to market strategy • Hands on experience applying AI to real CPG workflows

Moose_Toys

Brand Manager, Games & Girls Portfolio

Moose Toys • Temps plein

May 2024 - Nov 2025 • 1 yr 6 mos

• Owned brand plans, pricing and P&L for an $18M portfolio across Walmart, Amazon and specialty retail • Launched Gui Gui beauty inspired slime with an influencer first strategy and a first to market Walmart program: #2 toy item in Canada, 96% sell through in 5 weeks, and a 5x earned media return on influencer spend • Grew Cookeez Makery +232% with a 360 campaign across paid media, PR, influencers and retail • Redesigned the pricing approval process across ~300 annual requests

Nestlé

Marketing Manager, Supplements

Nestlé • Temps plein

Apr 2022 - Feb 2024 • 1 yr 10 mos

• Owned portfolio strategy, forecasting, pricing and commercialization for a $100M, 300+ SKU veterinary portfolio with a $1M budget • Took FortiFlora from vet only to #1 market share (+107%) by expanding into PetSmart and Amazon with distinct channel roles • Created a vet exclusive SKU that protected clinical credibility, with zero loss of veterinary sales