
Ally. B
Data Scientist, AI Automation, App and Web Developer
Compétences

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Portfolio
Expérience professionnelle
Independent Practice
7 yrs 5 mos
Data Scientist, Full Stack Developer
Jan 2025 - Present • 1 yr 9 mos
Design and develop mobile apps, web applications, Chrome extensions, and business management systems. Handle both frontend and backend development, including user interfaces, application logic, databases, and API integrations. Build AI automation tools and data processing workflows, and maintain existing applications as requirements evolve. Responsibilities include testing, troubleshooting, and ongoing improvements. Conduct business and marketing analysis using Python and SQL. Prepare and validate data, investigate performance trends, and develop Excel and Power BI reports that support planning and operational decisions.
Data Scientist, Marketing Analytics
Feb 2021 - Present • 5 yrs 8 mos
Worked on data science and marketing analytics projects covering customer churn prediction, sales forecasting, customer segmentation, and campaign performance analysis. Used Python and SQL to prepare data, investigate trends, and develop machine learning models to support marketing and business decisions. Analyzed customer behavior and purchase history to identify distinct customer groups and patterns associated with retention and churn. Evaluated campaign performance across customer segments to help teams understand which activities were effective and where further investigation was needed. Developed sales forecasts using historical data and assessed model performance against actual results. Validated data and analytical assumptions, and explained findings and limitations to stakeholders. Built marketing automation workflows and integrated AI capabilities into existing business processes. Connected data sources through APIs, automated recurring data preparation and reporting tasks, and resolved issues affecting workflow reliability. Created Excel and Power BI reports to track campaign results, sales trends, and customer metrics. Worked with stakeholders to define requirements, interpret results, and maintain the models and reporting tools.