Olawale B

Email Marketing Specialist

Fiverr • Freelance

Nov 2024 - Present • 1 yr 6 mos

As a results driven Email Marketing Specialist on Fiverr, I help eCommerce brands and online businesses increase revenue, customer retention, and engagement through strategic email marketing. Key Responsibilities & Achievements: ✔️Designed and implemented high-converting email marketing campaigns using platforms such as Klaviyo, Brevo (Sendinblue), MailerLite, and Omnisend ✔️Built complete email marketing systems from scratch, including automation flows, segmentation, and campaign strategy ✔️Created and optimized essential flows such as Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, and Upsell/Cross-sell sequences ✔️Developed visually appealing, mobile-responsive email templates aligned with brand identity ✔️Wrote persuasive, conversion-focused email copy that drives clicks, engagement, and sales ✔️Integrated email platforms with Shopify and other eCommerce systems for seamless automation ✔️Conducted A/B testing on subject lines, email content, and design to improve open rates and conversions ✔️Analyzed campaign performance metrics and continuously optimized strategies for better ROI Collaborated with clients across various industries, delivering tailored solutions based on their business goals Tools & Platforms: Klaviyo | Brevo | MailerLite | Omnisend | Shopify | Canva | Figma Results: Increased client email revenue through optimized automation flows Improved open rates, click-through rates, and customer retention Delivered structured, scalable email systems built for longterm growth.