Ayyana
Modern UI UX Shopify expert
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Senior Website Designer & Web Strategist
Agency Media
Apr 2021 - Jun 2025 • 4 yrs 2 mos
End-to-End Custom UI/UX Design: Wireframed, prototyped, and designed high-converting, fully custom web experiences using Figma, Adobe XD, and Webflow, ensuring strict alignment with Australian Accessibility Standards (WCAG 2.1 AA Compliance). Conversion Rate Optimization (CRO): Applied psychology-led design principles, user path analysis, and A/B split testing to turn high-traffic websites into lead generation machines for local e-commerce, trade services, and B2B enterprises. Design Systems & Component Libraries: Built scalable, modular Webflow and WordPress design systems to streamline client hand-offs and maintain visual consistency across large multisite builds. Cross-Functional Team Leadership: Partnered with front-end engineers, SEO specialists, and copywriters to ensure design layouts met fast load times, mobile responsiveness, and technical SEO benchmarks. Client Engagement & Stakeholder Management: Pitched wireframe concepts, interactive prototypes, and web design strategies directly to Australian business owners, marketing directors, and C-suite executives.