Daisuke S

Marketing

Panasonic North America • Temps plein

Oct 2024 - Present • 1 yr 11 mos

Global Marketing – Business Projectors * Developed global go-to-market strategies for new business projector products, coordinating market requirements and sales needs across regions. * Created global marketing materials in Japanese and English, including product specifications, catalogs, and advertising assets. * Promoted digital transformation and organizational development within the global marketing function, including system evaluation and implementation. * Led the launch of a key strategic product in 2026, developing the global GTM plan and supporting its launch at ISE Barcelona, where the product received an award. * Developed marketing tools for a major public-sector recommended model in Asia, enabling timely delivery of specifications and contributing to the acquisition of a major project.

Marketing Manager

Sunstar Group • Temps plein

Mar 2020 - Oct 2024 • 4 yrs 7 mos

Brand Management & Product Development – GUM * Managed the toothbrush and interdental-care categories for the GUM oral care brand, including 5-year strategic planning, product portfolio development, and category growth strategies. * Led new product development from consumer research and concept creation to product development, advertising, and commercialization. * Directed qualitative and quantitative consumer research, including focus groups, concept testing, performance testing, and online surveys. * Developed advertising and communication strategies and managed mass-media and digital campaigns with external agencies. * Led a comprehensive renewal of the GUM toothbrush portfolio, reversing a 10-year market share decline. * Launched a new antibacterial toothbrush category in response to growing hygiene needs, achieving distribution at more than 6,000 stores. * Achieved distribution at approximately 25,000 stores for a new product series launched in 2021. * Secured orders from major retail accounts through category growth proposals and customer presentations. * Promoted to the youngest management member as category leader, leading organizational and team culture improvements that contributed to a V-shaped business recovery.

Product planning

Mizuno Corporation EMEA • Temps plein

Mar 2013 - Mar 2020 • 7 yrs

New Business & Product Development * Led end-to-end product development for new BtoC/BtoB business areas, from product planning and sourcing to commercialization and production. * Developed new products across health & wellness, occupational, kids, and IoT categories. * Established new OEM and supplier partnerships in Japan and China. * Launched a new kids' product brand and developed a new BtoG sales channel. * Grew the occupational products business from zero to approximately JPY 50M in Year 2 and JPY 100M in Year 3. * Secured major sporting-goods retail accounts for proprietary health products. * Achieved over JPY 10M in first-year sales for an IoT product against a five-year target of JPY 30M.