Daisy

Social Media Marketing & Paid Advertising Specialist

Digital Marketing • Freelance

Apr 2026 - Sep 2026 • 5 mos

I started my journey in digital marketing after seeing businesses invest in social media and paid advertising without a clear strategy for turning online attention into real business results. That experience led me to focus on social media marketing and performance-driven advertising that helps businesses reach the right audience, generate qualified leads, attract new customers, and increase sales. Today, I help businesses build and improve their presence across Facebook, Instagram, and other social platforms. My work includes social media strategy, Meta Ads, Facebook and Instagram advertising, lead generation, audience targeting, campaign planning, ad creative development, and conversion-focused marketing. I combine audience research and strategic targeting with ongoing campaign tracking and optimization to make every part of the marketing process work together. For paid advertising campaigns, I pay close attention to metrics such as cost per lead, click-through rate, conversion rate, qualified lead volume, customer acquisition, and return on ad spend. Depending on the industry, offer, audience, budget, traffic source, and starting point, typical performance targets I work toward include 20–40% lower CPL, 2–4x ROAS, 3–8%+ CTR, and 5–15% landing-page conversion rates. My approach is simple: create a social media and advertising strategy that connects visibility with action. From building brand awareness and engaging the right audience to generating leads and guiding prospects toward conversion, I focus on creating marketing campaigns that support measurable business growth.