Danial Shahid

Lead Media Buyer & Strategist

Freelancer.com • Freelance

May 2024 - Present • 2 yrs 2 mos

As a Lead Media Buyer and E-commerce Growth Strategist, I specialize in transforming ad spend into profitable, scalable revenue for e-commerce brands and businesses. Operating independently, I have managed high-budget Meta Ads (Facebook & Instagram) campaigns, focusing strictly on data-driven strategies and measurable ROI. Key Achievements & Responsibilities: 🚀 E-Commerce Scaling: Successfully managed ad accounts and campaigns that generated over 4,000+ verified purchases. Focused on scaling businesses efficiently while maintaining a highly profitable ROAS (Return on Ad Spend) and reducing CPA (Cost Per Acquisition). 📊 The 4-Step Sales Ecosystem: Developed and implemented a proven campaign workflow: Audit & Research, Strategy & Setup, rigorous A/B Testing, and Data-Driven Scaling. This meticulous process ensures minimal wasted ad spend and maximizes finding winning creatives and audiences. 🎯 Advanced Media Buying: Expertise in deep audience research, competitor analysis, dynamic creative testing, custom/lookalike audience creation, and advanced retargeting strategies to capture warm leads and turn them into loyal buyers. 💻 Conversion Rate Optimization (CRO): I don't just drive traffic; I ensure the traffic converts. Designed and optimized high-converting landing pages specifically structured for Meta Ads traffic. Focused on optimizing the customer journey, improving page load speeds, and refining sales copy to reduce bounce rates. 📈 Data Transparency & Consulting: Consistently provided clear, detailed performance reports and strategic consultation. My goal is to function not just as an ad manager, but as a strategic growth partner, helping businesses scale predictably and sustainably in highly competitive markets.