Daniella

Creative Designer

Self Employed • Freelance

Jan 2003 - Present • 23 yrs 8 mos

Alongside my full-time roles and entrepreneurial projects, I partnered with businesses and entrepreneurs on a wide range of creative projects, from concept development to final delivery. Designed brand identities, brochures, presentations, editorial pieces, websites, marketing materials and digital products tailored to each client's goals. Also created photomontages, photo retouching, visual content and print-ready assets, combining strategic thinking with attention to detail to deliver cohesive and purposeful design solutions.

Creative director & owner

Dulce Compañía • Temps plein

Oct 2016 - Jan 2024 • 7 yrs 3 mos

Founded and grew a stationery 'lovebrand' where I led every stage of the creative process, from concept development to product launch and customer experience. Designed physical and digital products, packaging, editorial layouts, websites, marketing materials and e-commerce experiences, ensuring every touchpoint reflected a cohesive vision and purpose. Managed the brand's WordPress online store, created content for social media and marketing campaigns, and developed collections that combined creativity with commercial appeal.

Homestaging consultant

dmi Homestagers Ltd • Temps plein

Aug 2014 - May 2015 • 9 mos

Styled and prepared residential properties for sale, creating inviting spaces that enhanced their visual appeal and market presentation. Collaborated with the team to transform interiors through thoughtful composition, color and styling.