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Danni B
@dannibond
Creative Strategist
Anglais
À propos de moi
I am a creative-leaning marketer with 6+ years of experience across social media, paid strategy, and brand marketing. I specialize in building multi-channel campaigns that blend storytelling and strategic thinking to drive community growth. My strength lies in connecting creative ideas with the strategy behind them to leave a lasting impact.
Compétences
Danni B
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Concepts et idées marketing
I will develop a holistic marketing strategy and campaign ideas that deliver ROI
Stratégie de réseaux sociaux
I will create a social media strategy that will get followers and engagement
Expérience professionnelle
Marketing
Temps plein • 3 yrs 3 mos
Senior Media Strategist
Apr 2024 - Apr 2026 • 2 yrs
Paid social management and strategy efforts contributed to a 13x return in ad spend for our higher education client. Managed six-figure annual media budgets, adjusting spend based on performance trends, KPIs, and business strategies. Oversaw copywriting and content development, helping define and maintain brand voice across platforms and campaigns. Developed and executed a creative A/B test for Traffic objective campaigns that led to a 40% increase in Landing Page Views. Researched and helped implement a new team structure and workflow model following company reorganization.
Senior Social Media Manager
Jan 2023 - Apr 2024 • 1 yr 3 mos
Developed and managed organic social strategies for multiple brands across lifestyle, service, and nonprofit industries, improving engagement and brand consistency. Led and executed a brand identity revamp and new social media strategy for a nonprofit client, resulting in a 139% increase in page engagement after the first 3 months of execution. Directed photoshoots and content production to establish a cohesive visual storyboard. Mentored and onboarded new team members, supporting team development and workflow improvements. Contributed to the development of new offerings, including influencer management and story-driven content strategy.
Retail Merchandiser
Costco Wholesale • Temps plein
Sep 2020 - Jan 2023 • 2 yrs 4 mos
Managed retail merchandising operations in Tucson, Arizona. Responsible for product placement, inventory management, and ensuring a high-quality shopping environment to support store sales goals and operational efficiency.
