
Shitab M
Ecommerce and sales data analyst, Power BI, SQL and Excel
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Portfolio
Expérience professionnelle
Campaign Strategist & Lifecycle Management Officer
bKash Limited • Temps plein
Jul 2023 - Jul 2024 • 1 yr
• Led 500+ promotional campaigns with mobile operators for a 24M-customer base, delivering 40% more campaigns per quarter. • Managed the key account for the country’s largest telecom partner, aligning promotion plans with product and tech teams. • Measured promotion uplift via A/B tests and pre/post analysis; reallocated targeting and budget to cut costs by 20%. • Worked directly with the Business Intelligence team to define acquisition, retention and win-back consumer segments from transaction data, improving campaign ROI by 20%, and to investigate and resolve consumer issues. • Built SQL targeting logic and automated audience extraction, enabling re-engagement of 400,000+ inactive users. • Automated KPI dashboards (Excel, Power Query, Tableau) and built business cases with Finance to allocate spend.